Regional Logistics Manager (CFA)

Role & responsibilities

1. C&F Operations

• Oversee day-to-day operations of C&F agents across the region to ensure compliance with company SOPs.
• Ensure inbound receipts, storage, dispatches, manpower deployment, and asset utilization are as per agreed SLAs.
• Drive productivity, cost control, and operational discipline at all C&F locations.
• Review and finalize C&F billing, validate claims, and ensure adherence to contractual terms.

2. Inventory Management & Controls

• Maintain optimal inventory levels at C&Fs and redistribution points aligned with sales forecasts and plant supply plans.
• Monitor stock ageing, slow/non-moving inventory, damages, expiries, and obsolescence.
• Ensure 100% inventory accuracy through cycle counts and periodic physical stock audits.
• Investigate and close stock variances, shortages, and excesses with root cause analysis and corrective actions.

3. Order Management & Customer Service

• Ensure order processing, allocation, and dispatch are executed within defined TATs.
• Coordinate with Sales, Planning, and C&Fs to manage order prioritization during peak demand.
• Track order fill rate, OTIF (On-Time-In-Full), delivery adherence, and resolve customer complaints.
• Drive service improvements through exception management and proactive communication.

4. Secondary Transportation & Freight Negotiation

• Manage secondary freight operations from C&F to distributors/retailers.
• Lead transporter onboarding, lane finalization, and rate negotiations to optimize cost-to-serve.
• Monitor freight adherence, vehicle placement, turnaround time, and delivery performance.
• Control freight costs through route optimization, load consolidation, and productivity improvements.

5. Compliance, Audits & Governance

• Ensure compliance with statutory, taxation, food safety, and internal control requirements.
• Conduct regular audits of C&Fs, transporters, and logistics processes.
• Close audit observations within timelines and implements preventive controls.
• Ensure adherence to company policies, safety norms, and risk management practices.

6. Supply Network Design & Optimization

• Support regional supply network design including location, addition, consolidation, or rationalization of C&Fs and redistribution points based on volume growth, service requirements, and cost-to-serve analysis.
• Evaluate depot-to-market reach, delivery lead times, and freight economics to improve network efficiency and responsiveness.
• Lead end-to-end onboarding of new C&F agents, including site evaluation, commercial finalization, system readiness, and SOP deployment.
• Assess infrastructure adequacy (warehouse space, handling equipment, manpower, IT systems, safety norms) before onboarding.
• Ensure seamless transition during C&F changeovers, including inventory handover, transporter alignment, and customer communication.
• Train C&F teams on company processes, compliance requirements, inventory controls, and service standards.
• Periodically evaluate C&F performance and capability; recommend continuation, expansion, or replacement based on SLA adherence and audit outcomes.

7. Performance Management & Reporting

• Track and publish regional logistics KPIs including:
• Inventory accuracy & DOH
• OTIF / service level
• Secondary freight cost per case
• C&F productivity & compliance
• Drive continuous improvement initiatives to improve service, cost, and control.

Preferred candidate profile

Education

• Graduate in Commerce / Engineering / Logistics / Supply Chain
• MBA / PG Diploma in Supply Chain (preferred)

Experience

• 815 years of experience in logistics / distribution operations within FMCG or beverage companies
• Strong exposure to C&F operations, secondary logistics, inventory controls, and audits
• Prior experience handling high-volume, seasonal distribution environments is critical

Key Skills & Competencies

• Strong understanding of FMCG / Beverage distribution dynamics
• Hands-on experience with WMS / ERP (SAP preferred)
• Data-driven, detail-oriented, and operationally strong
• Excellent stakeholder management and communication skills
• Ability to manage multiple locations and pressure situations during peak season