Regional Key Account Manager_Modern Trade

Group Company: Lotte India Corporation Private Limited

Position description: To plan and direct the sales effort in the region as per the business plans / strategy of the organization and manage the regional profitability through efficient & effective team management.

Primary Responsibilities: Handling Modern trade at Pan India basis

Also responsible for Top/Bottom line in Key Accounts like Big Bazaar, Reliance, hyper city etc

Identifying the special/seasonal occasions to capture incidence of products, suggest marketing calendar by key accounts, provide the tailor made consumer promotional programs that drive sales volume, profit and share in key accounts effectively and efficiently.

Building and keeping rapport with the relevant category heads in the retails chains

Need to manage and oversee the profitability of business by developing long-term and short-term sales goals, as well as channel strategies to achieve business objectives.

Dealing with key customers for setting objectives and monthly tracking performance by key accounts, work with key customers for setting, maintaining and developing good business relations.

Identify growth opportunities and develop sales activities for the channel.

Working closely with the product and trade marketing teams, you will oversee the performance of the accounts in terms of their category and shelf analysis, sales and promotional effectiveness.

To lead a sales team consisting of KAM, Key Account Executives, Sales Representatives and Merchandisers on the day-to-day operations.

Establish business relationship with all the key retail chains and develop excellent working relationship with key retail chain managers.

Aligning the internal processes and systems to meet the needs of modern trade

Identifying the trends in modern retailing and take suitable actions to keep ahead of competition

Ensure Uninterrupted availability and visibility of entire product range in all chains

Developing packaging formats to meet requirements of modern trade

Executing in-store promotions in retail outlets

Team performance measurement is based on achieving sales targets, trade promotion development and execution, and ensure that they are motivated and focused on the companys strategic goals.

Additional Responsibilities:

Reporting Team

Educational qualifications preferred

Required Certification/s:

Required Training/s:

Required work experience

Key Performance Indicators:

Required Competencies:

Required Knowledge:

Required Skills:

Required abilities

Work Environment Details:

Specific requirements

Other details