Regional HR

Role Purpose

To manage end-to-end frontline hiring for Cafe and other business units within the region, while supporting day-to-day HR generalist activities and ensuring effective coordination with business teams.

Key Responsibilities

1. Frontline Talent Acquisition

• Manage end-to-end recruitment for Caf frontline positions and other regional frontline requirements.
• Handle bulk hiring for Baristas, Caf Staff, Shift Supervisors and other operational roles.
• Build and maintain a strong local talent pipeline through job portals, referrals, walk-ins, local networks and other sourcing channels.
• Coordinate with Caf Managers and Regional Operations teams to understand manpower requirements and close positions within defined TAT.
• Conduct initial screening, interview coordination, documentation and offer follow-up.
• Ensure smooth joining and onboarding of selected candidates.
• Track open positions, hiring TAT, joining ratios and recruitment funnel on a regular basis.
• Support hiring drives and walk-in interviews across multiple locations in the region.

2. HR Generalist Activities

• Support employee lifecycle activities including joining, transfers, confirmation, exits and employee documentation.
• Address routine employee queries and coordinate with relevant HR teams for resolution.
• Support performance management and other HR processes for frontline employees.
• Coordinate with payroll and other internal teams for employee-related issues.
• Ensure compliance with HR policies and processes at the regional level.

3. Business Partnering

• Work closely with Regional Operations and Caf Managers to understand manpower challenges and employee-related issues.
• Provide regular updates on manpower status, open positions, hiring progress and critical vacancies.
• Identify recurring hiring and employee issues and suggest practical solutions.
• Act as the first point of HR coordination for frontline employees within the assigned region.

Key Requirements

• 6-8 years of HR experience, preferably in Retail, QSR, Caf, Hospitality, F&B or other frontline-intensive businesses.
• Strong experience in bulk/frontline hiring is mandatory.
• Hands-on experience in hiring for multiple locations and managing high-volume recruitment.
• Good understanding of basic HR generalist processes.
• Strong coordination and stakeholder management skills.
• Ability to work in a fast-paced, field-oriented environment.
• Willingness to travel within the assigned region as required.
• Good communication and interpersonal skills.

Key Success Measures

• Frontline positions closed within agreed TAT.
• Reduction in open manpower positions.
• Joining and offer-to-joining conversion.
• Quality and retention of frontline hires.
• Effective resolution of employee queries.
• Timely completion of regional HR processes.