Regional Head Marketing

Role & responsibilities

• Strategic Planning: Develop and execute regional marketing strategies, yearly/monthly activity calendars, and budgets to drive local brand awareness and engagement.
• BTL & Hyperlocal Campaigns: Focus heavily on Below-the-Line (BTL) activations, local events, retail/branch branding, and regional promotions.
• Lead Generation: Plan lead generation activities to support branch business targets and contribute to overall sales growth.
• Market & Competitor Analysis: Analyze local market trends, competitor actions, and customer feedback to identify growth opportunities.
• Cross-Functional Coordination: Collaborate closely with regional sales, operations, and product teams to align marketing efforts with business goals.
• Budget & ROI Management: Allocate and manage regional marketing budgets efficiently while optimizing return on investment (ROI).
• Performance Reporting: Monitor campaign performance, track KPIs (like lead quality and brand visibility), and report insights to upper management.