Regional Growth Marketing Manager (LATAM & EMEA)

ABOUT OSCILAR

Oscilar is building the AI Risk Decisioning™ platform for banks and fintechs.

Our platform enables financial institutions to manage fraud, credit risk, compliance, and onboarding decisions in real time using modern AI infrastructure.

We work with leading fintechs and financial institutions and are backed by world-class investors. Oscilar was founded by Neha Narkhede, co-creator of Apache Kafka and co-founder of Confluent.

We are building a category-defining company — and our GTM engine will be a core competitive advantage.

THE ROLE

We are hiring a Founding LATAM & EMEA Growth Marketing Manager to launch Oscilar’s presence across Latin America and EMEA from zero.

Your job is to build the regional growth engine end-to-end: outbound campaigns, paid acquisition, regional events and webinars, and local partnerships — whatever it takes to generate pipeline in markets where we have no existing footprint.

This role is for a marketer who can operate independently in new markets, adapt messaging for local audiences, and move fast without a playbook. You’ll be sourcing leads, launching campaigns, and running events within your first weeks — not waiting for a strategy deck to be approved.

This is a high-ownership, 0-to-1 role with direct impact on Oscilar’s international expansion. You will be the first marketing hire dedicated to these regions.

You will work closely with our Head of Growth, VP of Marketing, and regional Sales leadership.

Location: EMEA or LATAM required.

Language: Fluent in English. Spanish or Portuguese strongly preferred. Additional languages are a plus.

WHAT YOU’LL OWN

You will plan and execute the full regional growth marketing playbook across LATAM and EMEA, including:

OUTBOUND CAMPAIGNS

• Build and run multi-touch outbound sequences targeting regional prospects using Clay, Outreach, HeyReach, Nooks, and Cargo

• Localize messaging and campaign assets for regional audiences — tone, language, compliance nuances

• Design segmented plays by market, persona, and account tier

• Partner with BDRs on regional outbound strategy and follow-up workflows

PAID ACQUISITION

• Launch and manage paid campaigns on Google Ads, Meta Ads, and relevant regional platforms

• Own regional ad creative, landing pages (Framer or equivalent), targeting, and budget allocation

• Run continuous A/B tests on copy, creative, and audiences — optimize for pipeline, not vanity metrics

• Identify and test region-specific channels (LinkedIn, local publications, industry directories)

REGIONAL EVENTS & WEBINARS

• Plan and execute regional webinars targeting local personas and use cases

• Identify and manage participation in regional conferences, trade shows, and industry meetups

• Organize executive roundtables, dinners, and field events in key markets

• Own the full event lifecycle: sourcing, promotion, on-site execution, and post-event follow-up sequences

REGIONAL MARKET DEVELOPMENT

• Research and prioritize target markets and accounts within LATAM and EMEA

• Build regional account lists from scratch using intent data, market research, and local knowledge

• Adapt Oscilar’s positioning and value props for regional buyers — different pain points, regulatory environments, competitive landscapes

• Identify and pursue co-marketing opportunities with regional partners, integrators, and industry groups

WHAT YOU’LL DO

• Launch Oscilar’s marketing presence in new regional markets from zero

• Run outbound, paid, and event campaigns simultaneously across multiple markets

• Localize and adapt campaign messaging, creative, and landing pages for regional audiences

• Partner with Sales to build regional pipeline and account penetration strategies

• Manage regional marketing budget and report on pipeline contribution by market

• Iterate rapidly: launch campaigns, read the results, adjust, and relaunch

• Build the repeatable playbook that future regional marketers will follow

WHAT WE’RE LOOKING FOR

0-TO-1 GROWTH MARKETER

• 5–7+ years in B2B growth or demand generation marketing

• Proven experience launching marketing programs in new regions or markets where no playbook existed

• Hands-on across outbound, paid, and events — you don’t just plan campaigns, you build and ship them

• Track record of generating pipeline in international markets

MULTI-CHANNEL OPERATOR

• Fluent in the modern growth stack: Clay, Outreach, HeyReach, Nooks, Cargo, Google Ads, Meta Ads, Framer (or equivalents)

• Can build a landing page, set up an outbound sequence, launch a paid campaign, and organize a webinar — all in the same week

• Comfortable managing multiple markets and campaigns in parallel

MULTILINGUAL & CULTURALLY FLUENT

• Fluent in English. Spanish or Portuguese strongly preferred

• Deep familiarity with business culture and buying behavior in LATAM and/or EMEA markets

• Can localize messaging beyond translation — you understand what resonates locally

COMFORT WITH AMBIGUITY

• You thrive in environments where the playbook doesn’t exist yet

• Can build account lists, campaign plans, and market entry strategies from incomplete data

• Resourceful: you figure it out rather than wait for someone else to figure it out for you

BONUS EXPERIENCE

• Marketing to financial institutions or regulated industries in LATAM or EMEA

• Experience at a company in the $5M–$50M ARR scaling phase

• Run regional webinar programs or field events in multiple countries

• Built outbound campaigns in non-English-speaking markets

• Familiarity with regional data privacy regulations (GDPR, LGPD, etc.)

WHY THIS ROLE IS UNIQUE

At Oscilar, you will:

• Build the international growth playbook from scratch — not inherit one

• Be the first dedicated marketing hire for LATAM and EMEA — enormous ownership and impact

• Have direct access to Sales leadership and the full GTM team

• Operate with high autonomy, real budget, and a team that values execution over planning

• Shape how Oscilar enters and wins in the world’s fastest-growing fintech markets

ONE MORE THING

If you’ve read this far and don’t check every box but are convinced this role has your name on it — send a cold outbound email to joe@oscilar.com that makes us want to reply.

Bonus points if you include a mini go-to-market plan for one LATAM or EMEA market, or any creative campaigns you’ve run that punched above their weight.

We’ll read every one.