Regional Franchise Manager : Farm Business

About the Role

The role of the Regional Franchise Manager / Cluster Franchise Manager is to manage, develop and grow our Farm rental business , Farm Input / Output & Linkages , Franchise Partners and contribute towards the brand becoming the brand of choice for both potential investors and consumers .

Background

• Post Grad / MBA in any discipline who have 3-5 years of experience in specialized farm machines (Tractors /Sprayers, Transplanters, Weeders, Reapers, Pumps, etc)
• Has handled channel sales through company franchisees/dealers &
• Key Account Handling of large farmers with direct sales target

Location

• Maharashtra
• Gujarat

Role & responsibilities

• Formulate business plan for Farm Business Rental / Input / Output / Linkages
• Assist with the development and implementation of Franchisee business plans and budgets
• Interpret monthly management accounts, benchmark and suggest corrective actions where necessary
• Protect Brand integrity via implementation and measurement of Standards of Operations Programms
• Identify and communicate formal training needs to the training department for training intervention
• Assist Cluster franchisee manager in selecting and formulating locality marketing strategies in order to increase brand awareness and grow their business
• Ensure implementation of national marketing campaigns. Enforce correct use of all supporting elements i.e. point of sale, premiums etc.
• Planning, Monitoring and Supervising the work of company owned franchisee operated machinery
• Support cluster franchise manager in growing company's reach through development of new franchisees
• Lead national marketing initiatives, demos, etc to promote companys offerings
• Drive product strategy and define product roadmap through careful analysis of customer requirements, market and technology trends and competition.
• Own and drive well prioritised product and feature roadmap that balances metric movers, customer delights and customer asks.
• Solicit ideas for new products from others and contributes ideas for new products.
• Innovate and simplify by challenging the way things are done and develop solutions that make things easier.
• Maintain constant surveillance and awareness of the market and effectively identify customer needs and trends.
• Identify strengths and weaknesses of proposed products relative to the competition and anticipate competitive responses.
• Effectively coordinates and manages the launch of a new product.
• Responsible for carrying out integrations with the third party products and service offerings of partners identified, by acting as a bridge between the partners and the company
• Lead Primary or Secondary research on various aspects of the product including product capability, source databases or sources of data as required from time to time
• Build hypotheses and validate them based on data, user surveys, and or by running small experiments quickly.
• Define and own success metrics to improve customer efficiency and effectiveness
• Coach & mentor PMs, APMs and/or Product operations.

Skills & Attributes

• Strong Communication, Organisational, Operational and People Skills
• Analytical and problem-solving abilities
• Strong interpersonal skills - you will be interacting regularly with our customers across the world, our sales team, managers and engineers.
• Strong customer service orientation
• Willing to travel. Will be required to stay away from home.
• Need not have a tech background but must have ardent interest in current technology trends
• Someone with an entrepreneurial mindset who enjoys taking end-to-end ownership of the product and work across stakeholders to achieve the desired objectives for the product
• Customer/ Franchise Centric Thinking- should be obsessed about customer / Franchise - placing oneself in the position of their customers/franchise to make something amazing for them.

Contact : [email removed]