Regional Crop Manager

Sales Marketing (Field Crop)

• Plan and execute regional and territory-level marketing strategies aligned with business goals.
• Collaborate with the Marketing lead to develop and roll out product-specific campaigns.
• Support regional sales teams by monitoring liquidation drives, demos, farmer meetings, and field days.
• Ensure timely availability of promotional materials (leaflets, banners, POP, etc.).
• Evaluate seasonal product performance and provide actionable insights.
• Track market trends, competitor activity, and new opportunities for product introduction and market expansion.
• Guide the sales team on right product positioning and competition mapping.
• Provide timely marketing reports (weekly/monthly) for review.
• Train and support field teams on CRM and digital business tools; ensure 100% utilization.
• Develop technical capabilities of the sales team through structured training and handholding.
• Support budgeting activities across sales, operations, capex, and manpower.