Regional Channel Marketing Manager

Job Description: Regional Channel Marketing Manager

Company: LifeCell Diagnostics
Department: B2C Channel Marketing & Growth
Job Location: Bengaluru
Employment Type: Full-Time, Permanent
Experience: 2-8 Years
Industry: Healthcare / Diagnostics / Pathology / Healthcare Retail

Job Summary

LifeCell Diagnostics is looking for a dynamic and commercially driven Regional Channel Marketing Manager to lead regional expansion, strengthen franchisee partnerships, and drive B2C revenue growth across assigned markets.

The role will focus on expanding the Franchisee Collection Centre (FCC) network, developing channel partner engagement and Rewards & Recognition (R&R) programmes, executing brand and trade marketing initiatives, and increasing consumer footfall and home collection bookings.

The ideal candidate should have strong experience in channel marketing, trade marketing, franchisee development, and local market activation, preferably within the diagnostics, pathology, pharmaceutical, FMCG, or healthcare retail sectors.

Key Responsibilities

1. Franchisee Collection Centre Expansion

• Identify potential locations and onboard new Franchisee Collection Centres across urban and semi-urban markets.
• Develop and maintain relationships with franchise partners and support centre launch activities.
• Collaborate with regional sales teams to drive partner acquisition, commercial negotiations, and business growth.
• Execute local marketing initiatives to increase footfall and improve new centre performance.

2. Channel Partner Engagement & Rewards

• Design and implement channel partner loyalty, engagement, and Rewards & Recognition programmes.
• Develop performance-based incentive schemes, trade promotions, and partner engagement campaigns.
• Organize regional partner meets, recognition events, and training programmes.
• Monitor partner participation, retention, satisfaction, and business performance.

3. Brand Management & Trade Marketing

• Execute regional marketing strategies aligned with the company's overall brand positioning.
• Manage point-of-sale materials (POSM), in-centre branding, merchandising, and promotional visibility.
• Drive consistent brand identity and customer communication across collection centres.
• Plan and implement local trade marketing campaigns to improve brand awareness and partner productivity.

4. Preventive Health Packages & Consumer Promotions

• Develop and promote preventive health checkup packages based on local consumer needs and market trends.
• Execute seasonal health campaigns, wellness promotions, and targeted consumer offers.
• Work with internal teams to support package pricing, positioning, and promotional planning.
• Drive sales of preventive health packages and increase their contribution to regional revenue.

5. B2C Growth & Local Market Activation

• Drive walk-in customer footfall and home sample collection bookings through localized marketing initiatives.
• Execute below-the-line (BTL) activities, including residential welfare association (RWA) camps, pharmacy tie-ups, community outreach, and local promotional campaigns.
• Develop local corporate wellness partnerships to generate preventive health checkup business.
• Identify opportunities to increase customer acquisition, repeat testing, and revenue from existing collection centres.

6. Compliance & Brand Standards

• Conduct periodic audits of collection centres to ensure compliance with brand guidelines, hygiene standards, and customer experience protocols.
• Monitor promotional materials, pricing communication, and marketing practices.
• Coordinate with franchise partners to resolve brand compliance and operational issues.

7. Competition Mapping & Market Intelligence

• Conduct competitor analysis covering pricing, test packages, franchise models, promotional schemes, and market presence.
• Identify new business opportunities and underserved markets for collection centre expansion.
• Share regional market intelligence and actionable recommendations with senior management.

8. Local Business Development & Networking

• Leverage relationships with doctors, hospitals, nursing homes, pharmacies, and corporate clients to develop new business opportunities.
• Establish local healthcare and institutional partnerships to strengthen collection centre performance.
• Build relationships with franchise partners and other local stakeholders to support sustainable regional growth.

Candidate Profile & Qualifications

• Graduate in Life Sciences, Biotechnology, Pharmacy, Business Administration, or a related discipline.
• MBA in Marketing, Healthcare Management, or Business Administration is preferred.
• 48 years of experience in channel marketing, trade marketing, field marketing, franchise development, or partner engagement.
• Experience in diagnostics, pathology laboratories, pharmaceuticals, FMCG, or healthcare retail is preferred.
• Hands-on experience in franchisee onboarding, channel partner management, trade promotions, and BTL marketing.
• Knowledge of brand management, POSM deployment, consumer promotions, and loyalty programmes.
• Strong commercial acumen, negotiation, communication, and relationship management skills.
• Ability to analyze market trends, competition, pricing, and regional business opportunities.
• Existing relationships with doctors, hospitals, corporate clients, or healthcare channel partners will be an advantage.
• Willingness to travel extensively across the assigned region (approximately 40–50%).

Interested share resume on [phone removed]/[email removed]