Regional Area Manager

Position: Area Regional Manager

Qualifications: Graduate

Industry: Gems & Jewelry

Salary Details: As per Market Standards

Experience: 8+ years

Duties & Responsibilities

Multi-Store Sales & Revenue Growth :-

• Ensure achievement of monthly and annual sales targets across assigned store locations
• Develop and implement sales strategies to maximize conversion rates and revenue
• Monitor store footfall trends, working with the marketing team to drive in-store traffic
• Regularly analyze Average Bill Value (ABV) and Units Per Transaction (UPT) to improve customer spending

Store Operations & Visual Merchandising :-

• Ensure adherence to Standard Operating Procedures (SOPs), company policies, and retail compliance
• Oversee store hygiene, display arrangements, and visual merchandising standards to enhance customer appeal
• Supervise store teams to maintain accurate stock levels, daily stock counts, and inventory audits

ATL & BTL Marketing Initiative :-

• Collaborate with the marketing team to execute ATL (Above the Line) campaigns, such as print, digital, and TV ads
• Plan and implement BTL (Below the Line) activities, including in-store activations, influencer collaborations, and brand partnerships
• Evaluate the effectiveness of marketing campaigns by analyzing customer engagement and footfall metrics

People Management & Training :-

• Lead and mentor Store Managers and Sales Teams, ensuring performance alignment with company goals
• Conduct regular training sessions on sales techniques, product knowledge, and customer handling
• Motivate teams to exceed sales targets through incentive programs and performance-based rewards
• Work with HR to manage staff hiring, retention, and performance evaluations

Customer Experience & Relationship Management :-

• Ensure superior customer service standards are maintained across all stores
• Oversee customer concerns, product alterations, exchanges, and after-sales service to enhance satisfaction
• Strengthen customer loyalty programs and drive repeat business

Stock & Inventory Management :-

• Implement efficient stock replenishment and inventory control processes to minimize losses
• Ensure all stores maintain corrective stock-taking procedures, including stock undertakings and daily counts
• Liaise with the Product & Merchandising team to ensure stores have the right assortment based on customer demand

Business Expansion & Strategy Execution :-

• Support new store launches, exhibitions, and retail partnerships for brand expansion
• Conduct market research and competitor analysis to provide insights on industry trends
• Work closely with management to develop long-term growth strategies for revenue and brand positioning

Reporting & Review Meeting :-

• Prepare and present weekly/monthly/quarterly business reports to management
• Attend review meetings with actionable insights on sales, operations, and customer trends
• Ensure compliance with all store policies, governance, and audit requirements

Requirements :-

• Any Degree and Must have a strong background experience in Jewelry multiple showroom operation
• Should be good in Business Analytics
• Able to develop and maintain strong working relationships with peers and cross-functional tea
• Sound knowledge of developing business plans, the planning process sales administration process
• Well organized, able to prioritize effectively to achieve business deadline
• Strong attention to detail, follows tasks through to completion