Referral Marketing/Hospital Marketing

Role & responsibilities

Roles & Responsibilities Referral Marketing Executive

Vitalis Superspeciality Children Hospital | East Delhi

1. Doctor Relationship Management: Build and maintain professional relationships with paediatricians, neonatologists, gynaecologists, clinics, nursing homes and hospitals.
2. Referral Network Development: Identify and onboard new referring doctors, clinics and healthcare partners to expand the hospital's referral network.
3. Field Marketing: Conduct regular field visits to doctors, clinics and hospitals to introduce Vitalis services, facilities and specialities.
4. Doctor Follow-ups: Maintain regular communication with existing referral partners and address their service-related queries through appropriate hospital channels.
5. Referral Coordination: Coordinate with the hospital's internal teams to ensure smooth patient appointments, admissions and continuity of communication.
6. Territory Expansion: Identify new market opportunities and increase doctor coverage across East Delhi and nearby areas.
7. Referral Tracking: Maintain accurate records of doctor visits, meetings, referrals, admissions, follow-ups and business development activities.
8. Marketing Targets: Work towards assigned targets for doctor coverage, new partnerships, engagement and referral growth.
9. Relationship Building: Organise professional meetings, doctor interactions, healthcare awareness activities and outreach initiatives.
10. Market Research: Monitor competitor activities, local healthcare trends and potential referral sources to identify growth opportunities.
11. Internal Coordination: Work closely with the Marketing Head, front desk, admission team and relevant clinical teams for effective referral coordination.
12. Ethical Marketing & Compliance: Follow hospital policies, patient confidentiality requirements, applicable healthcare laws and ethical referral practices. Do not offer or negotiate improper referral commissions or inducements.

Key Objective: Expand Vitalis's professional referral network, strengthen long-term doctor relationships, and support sustainable patient reach and hospital growth.

Preferred candidate profile

Preferred Candidate Profile Referral Marketing Executive

• Experience: 1–3 years in hospital marketing, referral marketing, healthcare sales, or business development preferred.
• Industry Background: Candidates with prior experience in hospitals, healthcare institutions, clinics, or pharmaceutical sales will be preferred.
• Doctor Network: Existing professional relationships with paediatricians, gynaecologists, clinics, nursing homes, and hospitals will be an advantage.
• Communication Skills: Excellent communication, interpersonal, negotiation, and relationship-building skills.
• Marketing Skills: Ability to generate new leads, develop referral networks, conduct field visits, and identify business opportunities.
• Field Readiness: Willingness to travel across East Delhi, Ghaziabad, Shahdara, Dilshad Garden, and nearby areas as required.
• Reporting Skills: Basic knowledge of MS Excel, referral tracking, daily visit reporting, and follow-up management.
• Personal Attributes: Self-motivated, target-oriented, organised, professional, and capable of working independently.
• Education: Graduate in any discipline preferred.
• Additional Advantage: Candidates with experience in paediatric hospital marketing, NICU/PICU service promotion, and doctor relationship management.