Referral & Loyalty Intern

Internship Profile Referral & Loyalty (R&L)
Duration: 6 Months
Department: Marketing House of Hiranandani

Role Overview
Support the execution and management of the Referral & Loyalty Program, ensuring seamless
campaign delivery, customer engagement, event coordination and lead tracking across digital
and on-ground touchpoints.

Key Responsibilities
• Campaign Execution: Coordinate R&L campaigns across the Blu App, email and
WhatsApp.
• Events & Experiences: Support the planning and execution of 1–2 customer
engagement events per month.
• Stakeholder Coordination: Liaise with Tech, IT and Loyalie teams to ensure smooth
program operations.
• Launch Support: Assist in Bluecrest launch coordination and on-site execution.
• Lead Tracking: Maintain lead databases, monitor referrals and support lead quality
checks.
• Creative Coordination: Coordinate with internal teams and agencies for creative
development, adaptations and timely asset delivery.
• BTL Activations: Support referral, loyalty and project-level activations.
• Reporting & MIS: Track campaign performance, event participation, referral leads and
customer engagement metrics.

Desired Candidate Profile
• Pursuing or recently completed a degree in Marketing, Business Administration or
Communications.
• Good communication, coordination and organisational skills.
• Proficiency in MS Excel, PowerPoint and basic data management.
• Comfortable coordinating with multiple stakeholders and managing timelines.
• Interest in digital marketing, customer engagement, events and loyalty programs.
• Proactive, detail-oriented and willing to learn.

Internship Outcomes
By the end of six months, the intern should gain practical exposure to referral marketing,
customer loyalty initiatives, campaign execution, event management, lead management and
marketing performance tracking.