Real Estate Sales Manager

Role & responsibilities

The Sales Manager is responsible for leading the sales team to achieve booking targets, drive revenue growth, develop sales strategies, manage customer relationships, and ensure exceptional customer experience throughout the sales process. The role involves mentoring sales executives, monitoring performance, generating sales through various channels, and coordinating with internal departments to ensure smooth closures.

Key Responsibilities

Sales & Revenue Generation

• Achieve monthly, quarterly, and annual sales targets.
• Develop and implement effective sales strategies.
• Generate sales through direct walk-ins, referrals, channel partners, digital leads, and corporate tie-ups.
• Monitor sales funnel and improve conversion ratios.
• Maximize revenue and inventory movement.

Team Management

• Train, mentor, and motivate Sales Executives.
• Allocate leads and territories effectively.
• Conduct periodic sales meetings and performance reviews.
• Monitor individual KPIs and productivity.
• Coach team members on objection handling and closing techniques.

Customer Relationship Management

• Build strong relationships with prospective and existing customers.
• Handle high-value clients and difficult negotiations.
• Resolve customer concerns in coordination with CRM and management.
• Ensure excellent customer experience from inquiry to booking.

Sales Operations

• Track lead generation and follow-up activities.
• Maintain accurate sales reports and MIS.
• Monitor booking status and pending documentation.
• Ensure compliance with company sales policies.
• Maintain CRM software with updated customer records.

Business Development

• Identify new business opportunities and market trends.
• Develop relationships with other channel partners and corporate clients.
• Participate in exhibitions and promotional events.
• Explore strategic partnerships to increase sales.

Coordination

• Coordinate with Marketing for campaigns and lead generation.
• Coordinate with CRM for post-booking customer support.
• Coordinate with Finance for payment follow-ups.
• Coordinate with Legal for agreement execution and documentation.
• Coordinate with Project Team regarding construction updates.

Reporting

• Prepare Sales Reports.
• Weekly Pipeline Reports.
• Monthly Revenue Reports.
• Sales Forecast Reports.
• Competitor Analysis Reports.
• Inventory Status Reports.

Key Performance Indicators (KPIs)

• Monthly sales bookings achieved.
• Revenue generated.
• Lead-to-site visit conversion ratio.
• Site visit-to-booking conversion ratio.
• Team target achievement percentage.
• Average sales cycle.
• Customer satisfaction score.
• Collection efficiency (where applicable).
• Repeat and referral business.

Local travel for client meetings and channel partner engagement.

Preferred candidate profile

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or related field.
• MBA (Marketing) preferred.

Experience

• 5 to 10 years of experience in real estate sales.
• Minimum 2 to 3 years of experience managing a sales team.
• Proven track record of achieving sales targets.

Required Skills

• Excellent leadership and team management skills.
• Strong negotiation and closing abilities.
• Excellent communication and interpersonal skills.
• Customer-focused approach.
• Strong analytical and reporting skills.
• Knowledge of CRM software.
• MS Excel, PowerPoint, and MS -Office proficiency.
• Ability to work under pressure and meet deadlines.

Working Conditions

• Field visits and site sales activities.
• Weekend and holiday working as per business requirements.