Real Estate Sales Executive

ROLES & RESPONSIBILITIES

Real Estate Sales Executive

1. Lead Generation & Follow-up

* Generate new leads through calls, references, digital platforms, property portals, and personal networks.

* Handle leads provided by the company and ensure timely follow-up.

* Understand customer requirements, budget, preferred location, property type, and timeline.

* Maintain regular follow-ups with prospective buyers until closure.

* Keep proper records of all leads, follow-ups, and customer interactions in the CRM.

2. Property Sales

* Present suitable residential and commercial properties to prospective clients.

* Explain property specifications, pricing, payment plans, amenities, location advantages, and possession details.

* Arrange and conduct property/site visits.

* Coordinate with customers, developers, channel partners, and internal teams during the sales process.

* Negotiate with customers within the companys approved pricing and commercial guidelines.

* Convert qualified leads into bookings and successfully close sales.

3. Customer Relationship Management

* Build and maintain strong relationships with existing and prospective customers.

* Understand customer concerns and provide accurate information and timely assistance.

* Coordinate with the customer until booking, agreement, and handover wherever required.

* Generate referrals and repeat business through good customer relationships.

4. Market & Property Knowledge

* Maintain updated knowledge of ongoing and upcoming projects.

* Understand current market prices, inventory, offers, payment plans, and project specifications.

* Track competitor projects and market trends.

* Regularly visit project sites and stay updated on inventory and availability.

5. Documentation & Coordination

* Collect and verify basic customer documents required for booking and sales processing.

* Coordinate with developers/builders for booking forms, agreements, payment schedules, and other documentation.

* Ensure all customer information and sales data are accurately updated in the CRM.

* Coordinate with accounts, legal, developers, and other departments whenever required.

6. Sales Targets & Reporting

* Achieve monthly and quarterly sales targets assigned by management.

* Prepare daily/weekly reports of leads, follow-ups, site visits, negotiations, and closures.

* Attend sales meetings and review performance with the reporting manager.

* Maintain accurate sales pipeline and provide regular updates on prospective deals.

7. Professional Conduct

* Maintain professional communication and behaviour with customers and business partners.

* Provide only accurate and company-approved information regarding properties and pricing.

* Follow company policies, sales processes, CRM procedures, and reporting requirements.

* Maintain confidentiality of customer information and company data.