RC FS-BT INS-Marketing Transformation-Senior Professional

The Opportunity

Marketing Transformation for Global Insurance and Financial Services Clients.

Primary Skills and Expertise

• B2B / B2C digital marketing strategy roadmap
• Lead Management
• SEO / GEO optimization
• Content Management Strategy / Supply Chain / Optimization
• Experience working in leading Martech platforms Analytics (such as AEM, Sitecore etc.)
• Marketing function operating model, optimization assessment strategy
• Sales enablement, CRM and Customer experience strategy

Your Key Responsibilities

• 6 - 8 years of experience in digital marketing, lead management, SEO / GEO optimization, and content management strategy.
• Hands-on experience with content management and marketing automation platforms.
• Strong analytical skills: ability to interpret data and make data-driven decisions.
• Excellent communication, writing, and editing skills.
• Act as a trusted advisor in understanding and analysing clients business problem / vision, conduct current state assessment with business stakeholders via workshop, questionnaire, interview etc, analyse the collected datapoints / artifacts and provide meaningful insights / recommendations for future state design of marketing function.
• Preferred with business consulting background with sound knowledge of key Insurance business process, customer touchpoint journey design, design thinking along with stakeholder management.
• Should be able to contribute to practice development, thought leadership and business development activities.
• Should have solid hands-on experience in Design Collaboration tools (Mural/Miro/PPT/Visio) to build and modify CX Journey flows, Personas, Process Flows, etc

Skills and attributes for success

Ideally, either you have delivered multiple marketing transformation engagements as part of consulting organization or have worked in Insurance carrier's marketing department steering such transformations end to end.

We are looking for candidates with Tier - 1/Tier -2 MBA with significant industry or consulting experience in Insurance domain for Marketing transformation.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.