RB - Branch Banking: Regional Head

About the Role

The Branch Banking network at Axis drives franchise growth by deepening customer relationships and establishing Brand Axis

through a distinctive on-ground customer experience. The role oversees customer relationship management and branch operations

across the assigned region, with a mandate to increase market share, particularly in deposits.

The role is responsible for establishing robust frontline processes and building a strong culture of risk and compliance across the

branch banking hierarchy in the assigned region.

The branch network services all businesses of the Bank, including wholesale and commercial customers. The role must collaborate

with Business Leaders across the Bank to drive growth and profitability beyond the individual scorecard. While the Liability Sales

Channel does not report into Branch Banking, the role holder will drive synergy with the channel to increase new-to-bank business

and create a supportive environment for channel resources co-located at branches, without direct reporting lines.

The role will relay the voice of the customer across the Bank to sharpen products and processes. As a distribution-focused role, it

does not own products or back-office operations. The channel will support distribution of asset products but will not participate in

credit policy or underwriting.

The role has a strong people-management focus and manages an organization of over 5,000 employees across the country.

Identifying and strengthening the talent pipeline for the Bank's next phase of growth will be a critical priority.

The incumbent is expected to help shape the Bank's strategy, contribute meaningfully to organizational decisions, and participate in

projects within the role's area or allied areas, as required.

Key Responsibilities

Strategy, Growth and P&L

. Strategise annual and gross-profit plans by forecasting sales, projecting volumes and profitability for existing and new products,

and analysing trends and results.

. Own P&L outcomes and oversee business development across Retail Liabilities, Assets, Revenue Business and third-party

products.

. Achieve Retail Deposit, Savings Account and Current Account MDAB targets. . Increase total fee income across third-party products, RFR and Transaction Banking. . Drive branch profitability and cost optimisation. Collaboration and Distribution . Ensure timely delivery of the regional revenue budget across products. . Collaborate with product teams, operations teams and other process owners to drive growth, profitability and service delivery. . Drive synergy with the Liability Sales Channel to increase new-to-bank business and enable co-located channel resources, without direct reporting lines. Risk, Audit and Compliance . Ensure timely and satisfactory closure of RAR observations, repeat observations and RMP observations. . Own customer service and compliance outcomes for the entire region. . Maintain the Branch Operational Health Index and strengthen a culture of risk and compliance across the frontline. People and Talent . Drive the people agenda across values, talent management, internal mobility, culture, learning and development. . Identify and strengthen the talent pipeline for the Bank's next phase of growth. . Control regrettable attrition across frontline and non-frontline roles. Brand and External Stakeholders . Represent the Bank with regulators and contribute to maintaining the Axis Bank brand at the regional level through the branch distribution network. . Relay the voice of the customer across the Bank to sharpen products, processes and customer outcomes. Operations, Process Quality and Customer Experience . Drive process health and continuous improvement across the regional branch network. . Drive the customer distinctiveness agenda through initiatives such as Sparsh. . Support distribution of asset products while maintaining clear separation from credit policy and underwriting.

Qualifications

Qualification

. Advanced degree in Accounting, such as CA, CPA or ACCA, and/or an MBA from a premier business school.

Work Experience

. Total experience: 15+ years.

. Industry experience: Minimum 5 years of relevant retail banking experience.

. Domain/functional experience: Strong track record of success in revenue generation, people management and client servicing.

. Specialized experience: Prior experience as a Regional Head with a reputed bank will be an added advantage.

In addition to functional experience, the Bank will assess candidates for strategic leadership capability, which need not be limited to direct industry or field experience.

Role Proficiencies:-

. Knowledge of modern management techniques and best practices.

. Strong understanding of business risks and mitigation.

. Proven stakeholder-management capability across business and support functions.

. Ability to excel in high-pressure situations.

. Excellent written and verbal communication skills.

. Strategic leadership, sound judgement and the ability to influence organizational decisions.

. Strong people leadership with the ability to build culture, strengthen talent pipelines and manage large, geographically dispersed teams.