Quality Analyst (Email)

Role & responsibilities

Digital Content QA

• Complete QA reviews of digital outbound marketing communications, including email, Rich Content Messaging, mobile messaging, landing pages, and related digital experiences.
• Review content for spelling, grammar, punctuation, formatting, consistency, and approved messaging.
• Check that campaign content aligns with approved copy, creative assets, campaign briefs, legal requirements, and brand guidelines.
• Perform rendering checks across required devices, browsers, email clients, and screen sizes.
• Validate that layouts, images, calls to action, buttons, and key content elements display correctly.
• Identify content, design, formatting, and rendering issues before campaign deployment.

Functional and Link Validation

• Test URLs, calls to action, tracking parameters, and deep links to ensure customers are directed to the intended destination.
• Validate that linked pages and digital journeys work as expected across mobile and desktop experiences.
• Check personalization fields, offer details, dates, disclaimers, eligibility messaging, and mandatory content for accuracy.
• Assist with testing responsive design behaviour and campaign journeys across relevant devices and platforms.
• Document issues clearly and accurately using agreed QA tools and tracking systems.

Preferred candidate profile

Must have skills

• Minimum of 2 years of experience managing QA of projects in an agency or consulting environment and working with deployment teams.
• Strong understanding of QA methodologies like Agile, Defect Management System, Quality Assurance and documentation.
• Prior knowledge of email testing platforms such as email on acid, litmus, or equivalent
• Strong written English skills, including spelling, grammar, proofreading, and attention to language quality.
• High attention to detail and the ability to identify inconsistencies in copy, formatting, links, and visual presentation.
• Basic understanding of digital marketing communications, particularly email and mobile messaging.
• Ability to work from campaign briefs, requirements, checklists, and defined processes.
• Good organizational and time-management skills, with the ability to manage multiple tasks and deadlines.
• Clear written and verbal communication skills.
• Ability to work collaboratively and receive feedback constructively.
• Preferred prior experience as a QA Engineer, Software Tester, or a similar role.

Key Attributes

• Detail-oriented and quality focused.
• Organized, reliable, and able to work to deadlines.
• Curious, proactive, and willing to learn.
• Comfortable asking questions and escalating concerns when needed.
• Collaborative and supportive team member.
• Customer-focused, with an interest in delivering accurate, accessible, and easy-to-understand digital communications.

Good to have skills

• Working knowledge of MoEngage, Adobe Campaign Classic, SFMC, or equivalent email platform.
• Experience in both content, data testing, marketing automation and cross channel campaign
• Hands on knowledge of direct/web-based marketing campaigns and customer data and analytics
• Knowledge of segmentation and deployment services and digital marketing
• A thorough understanding of lead scoring and lead lifecycle management
• Should have working knowledge about smart campaigns, smart list targeting, scheduling, and setting up process flows
• Competency with Test plan formulation, creating test design specs, test matrixes and knowledge of tagging, deeplinking, and smart linking.
• Understanding of campaign management life cycle and execution process flow
• Strong knowledge of defect tracking, reporting and triaging with modern tools (TFS, DevOps, Spira, Jira)
• Experience working with common project management tools such as Smartsheet, Jira, Confluence, Microsoft Project, Slack, Workfront and Microsoft Teams