QUALITATIVE

Roles and Responsibilities :

• Conduct qualitative research to gather insights on consumer behavior, preferences, and pain points in the FMCG industry.
• Analyze data from various sources (e.g., surveys, focus groups) to identify trends and patterns that inform marketing strategies.
• Develop actionable recommendations based on research findings to drive business growth and improve customer engagement.
• Collaborate with cross-functional teams (marketing, product development) to implement research-driven solutions.

Job Requirements :

• 9-15 years of experience in a similar role within the FMCG industry.
• Strong understanding of qualitative research methods (surveys, focus groups) and ability to analyze large datasets.
• Excellent client management skills with ability to communicate complex insights effectively.
• Proven track record of delivering high-quality results that drive business outcomes.