Pure Nutrition - Digital Marketing Manager - Marketplaces
Herbs Nutriproducts · Mumbai · onsite · Posted 48d ago
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities:
Amazon E-commerce Management:
- Manage and oversee the day-to-day operations of the brand's Amazon marketplace presence.
- Develop and execute strategies to improve product visibility, rankings, traffic, conversions, and overall marketplace performance.
- Manage Amazon product listings, including titles, descriptions, keywords, images, A+ content, and other relevant content.
- Monitor product availability, inventory levels, pricing, promotions, and overall catalog health.
- Identify opportunities to improve product discoverability and customer engagement on Amazon.
- Track category trends, competitor activity, pricing, promotions, customer reviews, and marketplace developments.
- Coordinate with internal teams to ensure timely product launches, catalog updates, and promotional activities.
- Analyze marketplace performance and identify opportunities for revenue and market-share growth.
Amazon Advertising & PPC:
- Plan, execute, and optimize Amazon PPC and advertising campaigns.
- Manage Sponsored Products, Sponsored Brands, Sponsored Display, and other relevant Amazon advertising formats.
- Develop keyword strategies, campaign structures, bidding strategies, budgets, and targeting approaches.
- Monitor campaign performance and optimize campaigns based on impressions, clicks, CTR, CPC, conversions, ROAS, and sales.
- Conduct keyword research and identify high-performing and relevant search terms.
- Continuously test and optimize campaigns to improve advertising efficiency and profitability.
- Prepare regular performance reports and provide actionable recommendations to improve campaign outcomes.
Digital Marketing:
- Develop and execute digital marketing initiatives aligned with overall business and revenue objectives.
- Support social media, email marketing, influencer marketing, and other digital campaigns.
- Coordinate with creative and design teams to develop digital creatives, product communication, promotional assets, and campaign materials.
- Monitor website traffic, customer engagement, conversion rates, and digital campaign performance.
- Identify emerging digital trends and opportunities relevant to health, wellness, FMCG, and e-commerce consumers.
- Support customer acquisition and retention initiatives across digital channels.
Marketing & Brand Management:
- Support the development and execution of marketing strategies for Pure Nutrition products.
- Ensure consistency of brand communication across packaging, product content, digital assets, and promotional campaigns.
- Work closely with product, sales, design, and content teams to develop effective marketing communication.
- Analyze consumer behavior, market trends, and competitor activities to identify growth opportunities.
- Support new product launches, promotional campaigns, seasonal campaigns, and brand-building initiatives.
- Coordinate with external agencies, vendors, influencers, and marketing partners where required.
Campaign Management:
- Plan and execute integrated marketing campaigns across Amazon and other digital channels.
- Develop campaign calendars aligned with product launches, business priorities, and seasonal opportunities.
- Track campaign performance and prepare regular reports for management.
- Analyze campaign data to identify areas for improvement and optimize future campaigns.
- Manage campaign budgets, timelines, deliverables, and external partners.
- Ensure campaigns are executed within defined timelines and brand guidelines.
Analytics & Performance Management:
- Monitor key e-commerce and digital marketing metrics to evaluate business performance.
- Analyze sales, traffic, conversion, advertising spend, ROAS, customer acquisition, and product-level performance.
- Prepare weekly and monthly performance dashboards and management reports.
- Use data and consumer insights to identify growth opportunities and improve marketing effectiveness.
- Conduct competitor and market analysis to support business and marketing decisions.
- Track ROI of marketing initiatives and recommend improvements based on performance data.
Team & Stakeholder Collaboration:
- Work closely with sales, product, supply chain, finance, design, and content teams.
- Coordinate with Amazon marketplace representatives and external agencies.
- Manage external vendors and agencies supporting digital marketing and e-commerce activities.
- Ensure timely execution of marketing and marketplace initiatives.
- Communicate campaign performance, business updates, challenges, and opportunities to senior management.
Event & Brand Activation:
- Support the planning and execution of product launches, webinars, brand events, and promotional activities.
- Coordinate digital and offline brand activation initiatives.
- Work with relevant internal and external stakeholders to ensure smooth execution of events and campaigns.
- Support influencer and partnership initiatives to increase brand awareness and product adoption.
Must-Have Skills:
- Years of experience in e-commerce, digital marketing, marketplace management, or performance marketing.
- Hands-on experience managing Amazon marketplace operations and product listings.
- Strong understanding of Amazon Ads and PPC campaign management.
- Experience with keyword research, campaign optimization, and marketplace performance analysis.
- Strong understanding of digital marketing concepts and customer acquisition.
- Experience working with analytics and performance reporting tools.
- Strong Excel/Google Sheets skills for data analysis and reporting.
- Ability to analyze marketplace and campaign data and convert insights into actionable strategies.
- Strong communication, coordination, and stakeholder management skills.
Good to Have:
- Experience in health, wellness, nutraceuticals, FMCG, supplements, beauty, or consumer products.
- Experience managing multiple SKUs and product categories on Amazon.
- Exposure to Amazon Seller Central/Vendor Central and Amazon Brand Registry.
- Experience with Amazon A+ Content and enhanced product listings.
- Exposure to influencer marketing and social media campaigns.
- Experience working with digital marketing agencies.
- MBA in Marketing or a related specialization is preferred.
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