Publisher Development Manager

Role & responsibilities

• Publisher Onboarding: Identify, pitch, and successfully onboard high-quality, big, and mid-size publishers (networks, direct apps, web portals, influencers, etc.) in the domestic market.
• Supply Management: Act as the primary point of contact for onboarded publishers, negotiating payouts, managing traffic allocations, and scaling their delivery on our active campaigns.
• Tracking & Integration: Oversee the technical setup of new publishers. Troubleshoot and verify tracking mechanisms, including pixel placements, S2S (Server-to-Server) postbacks, and API integrations. Mobile & Web Strategy: Diversify our traffic sources by actively bringing in a healthy mix of both mobile (in-app, social, push) and web (display, content, email) publishers.
• Delivery & Optimization: Monitor publisher traffic quality and campaign performance daily. Work closely with the Ad-Ops and Sales teams to pause underperforming sources and scale high-converting traffic. Compliance & Fraud Prevention: Ensure all publisher traffic strictly adheres to campaign guidelines. Proactively monitor for and flag any instances of ad fraud or incentivized traffic where not allowed.

Preferred candidate profile

• Experience: 4 to 5 years of hands-on experience in publisher onboarding, affiliate supply management, or media buying within the affiliate marketing sector.
• Market Focus: Strong, active knowledge of the domestic [e.g., Indian] affiliate landscape and traffic trends. Publisher Network: An existing network of reliable mid-to-large scale mobile and web publishers that you can leverage immediately.
• Technical Aptitude: Deep understanding of affiliate tracking mechanisms. You should be highly comfortable navigating tracking platforms (like HasOffers/Tune, Affise, AppsFlyer, Adjust, etc.) and troubleshooting postback or tracking link issues.
• Analytical Skills: Strong ability to analyze data, identify traffic patterns, and optimize campaigns based on ROI and KPI metrics. Communication: Excellent negotiation and relationship-building skills to keep publishers engaged and motivated to run our campaigns.