Public Relations Specialist

Role Overview:

The PR Strategist will be responsible for developing and executing strategic public relations initiatives to strengthen brand visibility, build positive media relations, and enhance public perception. The role involves planning media outreach, managing press communications, engaging influencers and content creators, building strategic partnerships, and tracking PR performance across platforms.

Job Descriotion:

1. PR Strategy and Planning: Develop and implement PR strategies, media outreach plans, and communication campaigns aligned with organizational objectives.

2. Media Relations: Build and maintain strong relationships with journalists, editors, media houses, and relevant industry stakeholders to secure meaningful media coverage.

3. Press Communication: Draft and coordinate press releases, media pitches, press notes, briefing documents, and other media-facing communication materials in English and Hindi.

4. Influencer and Creator Engagement: Identify, engage, and manage relevant influencers, digital creators, and opinion leaders to amplify campaign messaging and audience reach.

5. Strategic Partnerships: Establish and manage partnerships with media organizations, communication networks, and relevant stakeholders to support PR initiatives.

6. Event Communication: Plan and execute PR activities for events, launches, conferences, and other key organizational engagements, including media invitations and on-ground coordination.

7. Media Monitoring and Reporting: Track media coverage, assess campaign performance, monitor public and media narratives, and prepare periodic PR reports with actionable insights.

8. Stakeholder Coordination :Coordinate with internal teams, external agencies, and senior stakeholders to ensure consistent messaging and timely execution of communication initiatives.

9. Reputation Management: Monitor relevant media developments and emerging narratives, identify potential reputational risks, and support appropriate communication responses.

Educational Qualifications

Postgraduate Diploma or Degree in Mass Communication, Journalism, Public Relations, or a related discipline from a recognized university or institute, with excellent command over English and Hindi.

Experience and Eligibility

Minimum 5 years of relevant professional experience* in public relations, media relations, and influencer engagement with a Government Department, reputed media house, or established PR agency.

Required Skill Set

- PR strategy development and media outreach planning

- Media relations and journalist engagement

- Press release writing, media pitching, and editorial coordination

- Influencer and digital creator identification and engagement

- Strategic partnerships and stakeholder management

- Event communication and media coordination

- Media monitoring, coverage tracking, and PR reporting

- Strong written and verbal communication skills in English and Hindi

- Campaign planning, execution, and performance evaluation

- Ability to manage multiple assignments, timelines, and stakeholders effectively