Public Relations Specialist

About the Role

We are looking for a dynamic and well-connected PR Consultant with strong experience in fashion and lifestyle to lead and execute communications strategies that build brand visibility, strengthen positioning, and create meaningful media and influencer relationships.

The ideal candidate understands the fashion, beauty, lifestyle, and culture landscape, has strong relationships with relevant editors and creators, and knows how to turn brand stories into compelling media opportunities.

Key Responsibilities

• Develop and execute PR and communications strategies aligned with brand objectives.
• Build and maintain strong relationships with fashion, lifestyle, beauty, culture, and business media.
• Drive consistent media coverage across print, digital, television, and relevant online platforms.
• Create compelling press releases, media pitches, brand stories, founder profiles, and communication materials.
• Identify relevant editorial opportunities, trends, events, collaborations, and cultural moments.
• Coordinate product launches, collections, campaigns, events, and media previews.
• Manage media outreach, interviews, gifting, sample requests, and press follow-ups.
• Build and manage relationships with influencers, stylists, celebrities, creators, and other relevant industry stakeholders.
• Support celebrity/influencer collaborations and strategic brand partnerships where relevant.
• Develop PR calendars, media lists, campaign reports, and coverage trackers.
• Monitor brand mentions, media sentiment, competitor activity, and industry trends.
• Work closely with marketing, social media, creative, and leadership teams to ensure consistent brand messaging.
• Provide regular reporting and insights on PR performance and opportunities.

What We're Looking For

• 3-5 years of relevant PR/communications experience, preferably within fashion, lifestyle, beauty, luxury, retail, or consumer brands.
• Strong existing relationships with fashion and lifestyle journalists, editors, publications, influencers, and creators.
• Excellent written and verbal communication skills.
• Strong understanding of the fashion and lifestyle media ecosystem.
• Proven ability to generate meaningful and relevant media coverage.
• Strong storytelling, pitching, networking, and relationship-management skills.
• Ability to manage multiple projects, deadlines, and stakeholders independently.
• Strong awareness of fashion, culture, social media, and emerging lifestyle trends.
• A proactive, creative, and solutions-oriented approach.
• Strong attention to detail and professional communication.