Public Relations Specialist

Role Overview

The Public Relations Manager will be responsible for building and strengthening Crimsoune Club's public image through high-impact celebrity collaborations, media relations, and strategic brand storytelling. This role requires strong industry connections, negotiation skills, and a deep understanding of fashion, entertainment, and pop culture to drive brand desirability and national visibility.

Key Responsibilities

Celebrity Collaborations & Influencer Partnerships

• Identify, onboard, and manage celebrity associations aligned with Crimsoune Club's brand identity and target audience.
• Lead end-to-end execution of celebrity collaborations including endorsements, campaigns, events, store launches, and appearances.
• Negotiate contracts, commercials, deliverables, and timelines with celebrities, talent managers, and agencies.
• Manage ongoing relationships with celebrities, stylists, managers, and publicists to ensure long-term brand alignment.

Media Relations & Brand Visibility

• Build and maintain strong relationships with fashion, lifestyle, business, and entertainment media.
• Secure high-impact media coverage across print, digital, TV, and social platforms.
• Draft and distribute press releases, brand stories, campaign notes, and look-books.
• Manage press previews, media interactions, and brand showcases.

Stylist & Fashion Industry Engagement

• Collaborate with celebrity stylists and fashion influencers for brand placements in films, TV shows, music videos, and public appearances.
• Ensure Crimsoune Club's presence in red carpet looks, airport styles, magazine shoots, and high-visibility events.
• Track and report earned media value (EMV) and brand reach from placements.

Campaigns, Events & Brand Activations

• Plan and execute PR-led brand events, celebrity store openings, fashion shows, and experiential activations.
• Work closely with marketing, digital, and creative teams to amplify campaigns across platforms.
• Support crisis communication and reputation management when required.

Cross-Functional Collaboration & Budget Management

• Coordinate with internal teams (Marketing, Digital, Retail, E-commerce) to align PR initiatives with business objectives.
• Manage PR agencies, talent agencies, and external partners.
• Plan and track PR budgets, ensuring optimal ROI from celebrity and media investments.

Performance Tracking & Reporting

• Measure PR effectiveness using KPIs such as media reach, impressions, EMV, sentiment analysis, and brand lift.
• Prepare regular reports for senior management highlighting campaign impact and opportunities.

Key Skills & Competencies

• Strong network within the celebrity, fashion, media, and entertainment ecosystem.
• Excellent negotiation, communication, and relationship management skills.
• Strategic thinker with strong storytelling and brand-building capability.
• High level of professionalism, discretion, and attention to detail.
• Ability to manage multiple stakeholders and high-pressure timelines.

Qualifications & Experience

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 5–10 years of experience in PR, celebrity management, or brand communications, preferably within fashion, lifestyle, or luxury brands.
• Proven experience managing celebrity endorsements and high-profile collaborations.
• Experience working with PR agencies and media houses at a national level.