Public Relations Specialist

Associate Media Consultant at El Sol Strategic Consultants [ESSC]

Vision: To have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants management and clients Vision, Values and Goals. A team player with integrity and values.

Client and Media Relations:

● Liaise daily with clients and media via telephone and email.

● Build strong relationships and networks with colleagues, clients, and media.

● Act as a representative for El Sol Strategic Consultants in public relations efforts.

● Support development media relations strategies to secure high-level placements in print, broadcast, and online media.

● Leverage existing media relationships and cultivate new contacts within business and industry media.

● Promote news stories and features to the media and sell them effectively.

● Prepare regular client reports and attend client meetings.

● Collate, analyze, and evaluate media coverage.

Monitoring and Research:

● Monitor traditional and new age media, including newspapers, journals, broadcasts, social media, and blogs, for client opportunities.

● Conduct trend forecasting for clients and their respective industries.

● Undertake research for new business proposals and present them to potential clients.

Marketing Coordination:

● Stay updated on emerging trends, technologies, and influencers.

● Explore and create opportunities for partnerships, sponsorships, and advertising.

Event and Campaign Management:

● On-ground presence at events, including press conferences and promotional activities.

● Promote client events via public relations platforms.

● Document all campaigns, including briefs, scripts, and testimonials.

● Prepare presentations, campaign taglines, and interview responses.

Content Creation and Documentation:

● Research, write, and disseminate press releases to targeted media.

● Assist with the production of client publications, such as newsletters and in-house magazines.

● Design, write, and/or produce presentations, articles, leaflets, and promotional materials.

● Coordinate photography for studio or location shoots.

Crisis Management:

● Support seamless crisis management and troubleshooting.

Client Relationship Management:

● Ensure 100% client retention by delivering exceptional service.

● Maintain a network of resources for deployment as needed.

● Provide clients information about new promotional opportunities and current PR campaign progress.

● Manage client expectations and ensure satisfaction.

Strategic Planning:

● Assist in creation of quarterly and annual brand marketing strategies and roadmaps aligned with client business goals along with senior media consultants.

● Maintain a keen understanding of industry trends affecting clients and offer relevant communication strategy recommendations.

Knowledge Upkeep:

● Maintain relationships and databases with key stakeholders.

● Stay updated on emerging trends, technologies, and influencers.

Location: Mumbai

Time: 9:30am - 6:00pm

Days: Monday - Friday