Public Relations Officer

Key responsibilities:

• Build and maintain relationships with GPs and external doctors to drive referrals
• Conduct daily field visits and weekly engagement follow-ups
• Ensure brand presence through local events, awareness drives, and CMEs
• Track and report referral flow, doctor engagement quality, and conversion metrics
• Collaborate with marketing and operations to optimise the referral-to-surgery funnel

Performance targets:

• Weekly and monthly referral count targets
• Doctor visit frequency and relationship quality benchmarks
• Referral-to-conversion rate tracking
• Participation in local events and engagement campaigns
• Strong interpersonal and relationship-building skills

Requirements

• 2-7 years of experience in field sales or hospital marketing preferred
• Background in pharma, diagnostics, or hospital referral roles is ideal
• Comfortable with local travel and fieldwork; two-wheeler required
• Goal-driven with strong reporting discipline