LUCKNOW · FULLTIME
Public Relations Officer (IVF & Fertility Center)

Midland Healthcare
Lucknow · hybrid · Posted today
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₹3.2L - ₹5.0L PA3–7 yrsfulltimeLucknow
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Section · 01
About this role
Roles and Responsibilities
- Develop and implement effective public relations strategies to promote the IVF and fertility center.
- Coordinate events, seminars, and workshops related to infertility treatments and women's health.
- Build professional relationships with gynecologists, obstetricians, physicians, and other referring doctors.
- Visit clinics and hospitals to introduce IVF and fertility services.
- Explain the hospitals facilities, treatments, success rates, and specialist availability using approved information.
- Maintain regular communication with referral doctors.
- Organize doctor meetings, networking events, and CME programs.
- Welcome patients and guide them through the hospitals services.
- Coordinate appointments with fertility specialists and embryologists.
- Explain the IVF treatment process, available services, and appointment procedures.
- Promote services such as:
- IVF and ICSI
- IUI treatment
- Fertility evaluation
- Male infertility treatment
- Egg freezing and fertility preservation
- Donor programs, where legally permitted
- Coordinate with the digital marketing team for social media, educational content, and campaigns.
- Help organize fertility awareness camps and patient education sessions.
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Section · 02
Skills
Healthcare MarketingCampIvf MarketingPublic RelationsHospital Marketing