Public Relations Officer (Healthcare)

Role & responsibilities

Lead Generation & Referral Development

• Identify and build relationships with doctors, clinics, nursing homes, and other healthcare professionals to get patient referrals
• Maintain and nurture existing referral sources

Promoting Hospital Services

• Promote hospital services, specialties, diagnostic or surgical procedures, wellness programs etc. to target audiences.
  
• Arrange workshops, health camps, community awareness programs to showcase hospital offerings.
  

Communication and Marketing Collateral

• Prepare and present marketing materials (brochures, presentations) about hospital services.
  
• Work with marketing / communications team for content for digital channels: website, social media, email campaigns.

Field Work & OnGround Promotion

• Visit clinics, hospitals, corporates, and other institutions locally to promote services and generate leads.
  
• Participate in events, exhibitions, medical camps.