Public Relations & Marketing Manager

Public Relations & Marketing Manager at Rethinking The Future, New Delhi

Job Summary

Rethinking The Future (RTF) is the fastest growing platform for architecture & design online. Our mission is to empower design professionals to build better buildings, better products, better cities, and a better world.

We're seeking a Public Relations & Marketing Manager who can help us marketing RTF's image to clients and the general public experiences, develop in-real-life & online connections, build user and agency communities and present Rethinking The Future in a consistent way that delights, educates and empowers our readers and clients.

Responsibilities

• Media Relations: Build and maintain strong relationships with journalists, bloggers, and media outlets. Pitch stories, coordinate interviews, and proactively seek opportunities for media coverage. Act as the primary spokesperson for the organization and handle media inquiries and requests.
• Content Creation: Create engaging and compelling content such as press releases, articles, blog posts, and social media updates. Ensure the content aligns with the organization's messaging and brand guidelines.
• Strategic Planning: Develop and execute comprehensive PR strategies and campaigns to promote the organization's brand, products, or services. This involves setting goals, identifying target audiences, and creating messaging frameworks.
• Monitoring and Measurement: Monitor media coverage and public sentiment to assess the effectiveness of PR strategies. Use analytics and metrics to measure the impact of PR activities and generate reports for management.
• Brand Management: Ensure consistent brand messaging and representation across all communication channels. Collaborate with marketing teams to align PR efforts with overall marketing campaigns.

We are looking for a candidate with a positive and adaptable attitude. That can both work independently and contribute to collaborative cross-functional teams. The ideal candidate will have the following qualities:

Skills and Qualifications

• Bachelor's degree in public relations, Communications, Journalism, or a related field.
• Proven experience in PR or related roles, preferably in a managerial capacity.
• Strong written and verbal communication skills.
• Excellent interpersonal and relationship-building abilities.
• Solid understanding of media relations and experience with media outreach.
• Crisis management skills and the ability to handle sensitive issues effectively.
• Proficiency in creating engaging content for various platforms.
• Familiarity with social media platforms and their use in PR campaigns.
• Strategic thinking and the ability to develop and implement effective PR strategies.
• Attention to detail and strong organizational skills.
• Ability to work under pressure and meet tight deadlines.

The ideal candidate will play a critical role in shaping the way our company is perceived by key audiences. You will drive brand awareness by being involved in all stages of the communications process from concept to message development to result-oriented evaluation.

About RTF

• We're a media company with deep roots in architecture and design and now expanding towards Startups, Technology and Journalism. Rethinking The Future lives online and offline, we regularly collaborate with innovative cultural organizations around.
• We approach our work with equal parts analysis and creativity. We're a multi-disciplinary team working together to unlock the value of the built environment.
• Rethinking The Future is a wonderful place to work. If you're passionate about the built environment, this is an opportunity to work with a team of committed and resourceful people who share your passion!

Public Relations & Marketing Manager is a full-time, paid position, and based in New Delhi.