Public Relations Manager

PR Manager Della

Location: Mumbai
Reporting To: Senior Management / CMD Office
Primary Stakeholder: Mr. Jimmy Mistry – Founder & CMD, Della
Working Days: Monday to Saturday – 6 Days Working
Working Hours: Extended working hours as required
Travel: Frequent travel
Employment Type: Full-Time

About Della

Della is a luxury lifestyle, hospitality, real estate, township and experiential brand built around innovation, design, entrepreneurship and extraordinary experiences.

We are looking for a highly dynamic, connected and socially savvy PR Manager who will work very closely with Mr. Jimmy Mistry, the Founder & CMD of Della.

This is a highly visible and hands-on role for someone who understands that modern PR is not limited to press releases and media coverage. The person will be responsible for building stories, creating visibility, developing media relationships, identifying opportunities and ensuring that Della and its leadership remain relevant, visible and strongly positioned across traditional and digital media.

Role Objective

The PR Manager will be responsible for developing and executing PR and communications initiatives for Della, its businesses, key projects and leadership, with particular focus on the personal and professional brand of Jimmy Mistry.

The individual will work closely with Jimmy Mistry to identify:

What is the story?
Who should hear it?
Where should it appear?
How should it be presented?
When should it be amplified?

The role requires someone who can move quickly, identify opportunities independently, manage sensitive information and convert business developments, achievements, experiences and leadership moments into compelling PR stories.

Key Responsibilities

1. PR Strategy & Brand Visibility

• Develop and execute PR strategies aligned with Della's business and brand objectives.
• Build sustained visibility for Della across business, luxury, real estate, hospitality, lifestyle, architecture, design and entrepreneurial media.
• Develop PR calendars around launches, projects, events, milestones, partnerships and business announcements.
• Identify opportunities for Della to participate in relevant industry conversations.
• Track media trends and identify opportunities before competitors.
• Strengthen Della's overall media presence and brand reputation.

2. Jimmy Mistry – Leadership & Personal PR

Work closely with Jimmy Mistry to build and strengthen his profile as a business leader, entrepreneur, innovator and luxury lifestyle visionary.

Responsibilities include:

• Identify stories and achievements suitable for leadership profiling.
• Develop opportunities for interviews, features, podcasts, panels, conferences and speaking engagements.
• Prepare briefing notes, talking points and interview preparation material.
• Coordinate with journalists, editors, event organisers and media houses.
• Build a structured database of relevant journalists and influencers.
• Identify opportunities for thought leadership articles and opinion pieces.
• Coordinate photography, video, interviews and media appearances.
• Ensure Jimmy's public communication remains consistent with his positioning and Della's brand values.

3. Media Relations

• Build and maintain strong relationships with:
• Business journalists
• Editors
• Real estate media
• Luxury media
• Hospitality media
• Architecture & design publications
• Lifestyle publications
• Television / digital media
• Podcast hosts
• Industry influencers
• Regularly engage with key media contacts and understand their areas of interest.
• Coordinate interviews, media meetings, press visits and editorial opportunities.
• Prepare press notes, media briefs, backgrounders and press releases.
• Monitor coverage and maintain a comprehensive media coverage database.

4. Story Creation & Storytelling

The PR Manager should continuously identify stories within Della.

Potential stories may include:

• New township developments
• Luxury residences
• Architecture and design
• Della Luxury furniture
• Hospitality developments
• New business ventures
• Major partnerships
• Landowner collaborations
• Business milestones
• Innovative projects
• Sustainability initiatives
• Design innovation
• Entrepreneurial journeys
• Jimmy Mistry's leadership insights
• Events and experiences
• New product launches
• Awards and recognitions

The individual should be able to convert a business development into a strong, relevant and media-worthy story.

5. Digital & Social Media PR

The candidate must be highly comfortable with the digital ecosystem and understand how PR and social media work together.

Responsibilities include:

• Monitor Della's digital and social presence.
• Identify content and stories that can generate organic visibility.
• Coordinate with the Social Media, Branding, Marketing, Photography and Videography teams.
• Support Jimmy Mistry's social media and digital positioning.
• Identify trending topics, formats and conversations relevant to Della.
• Monitor online mentions, conversations and reputation.
• Support amplification of important PR coverage through social channels.
• Identify podcasts, YouTube channels, digital publications and creator platforms relevant to Della and Jimmy.

6. Real-Time PR & Travel Support

This role requires frequent travel with Jimmy Mistry and the Della leadership team.

The PR Manager should be capable of identifying and capturing PR opportunities in real time.

During travel:

• Identify potential stories, people and events.
• Coordinate media interactions.
• Maintain a real-time understanding of the day's activities.
• Capture relevant information, photographs and content opportunities.
• Coordinate with the photography/video/social media teams.
• Ensure important moments are documented and appropriately amplified.
• Maintain discretion and professionalism at all times.

The person should be comfortable working in a fast-moving environment where plans can change at short notice.

7. Events & Media Management

• Manage PR requirements for Della events, launches and special occasions.
• Develop media invitation lists.
• Coordinate media attendance and accreditation.
• Prepare event press kits and briefing material.
• Manage journalist interactions during events.
• Coordinate interviews and media opportunities.
• Track post-event coverage and amplification.
• Build post-event media reports.

8. Thought Leadership & Content

• Develop ideas for articles, interviews, opinion pieces and leadership commentary.
• Draft or coordinate:
• Press releases
• Articles
• Interview responses
• Founder profiles
• Talking points
• Media briefs
• Company announcements
• Social-media narratives
• Ensure communication is sharp, credible and aligned with Della's positioning.

9. PR Agency & External Partner Management

Where external PR agencies are engaged:

• Act as the internal PR lead.
• Brief agencies on Della's priorities.
• Review proposed media opportunities.
• Track deliverables and media coverage.
• Challenge agencies to generate meaningful opportunities rather than only volume.
• Coordinate between agency, management and internal teams.
• Maintain PR performance dashboards.

10. Reputation Management

• Monitor Della and Jimmy Mistry's media and digital reputation.
• Identify potentially sensitive or negative coverage.
• Escalate important matters immediately.
• Coordinate factual responses with relevant internal stakeholders.
• Maintain appropriate confidentiality around sensitive business and leadership matters.
• Ensure consistency of information across media channels.

11. PR MIS & Measurement

Maintain regular reporting covering:

• Media coverage
• Publications
• Journalist relationships
• Interviews
• Features
• Podcasts
• Speaking opportunities
• PR campaigns
• Social amplification
• Share of voice
• Reach / impressions where available
• Sentiment / reputation indicators
• Key stories generated
• Upcoming opportunities
• Pending media actions

The objective is to demonstrate quality and strategic value of PR, not simply the number of press releases issued.

Ideal Candidate Profile

Experience

• 6–12 years of relevant experience in PR, Corporate Communications, Media Relations, Brand PR or Founder/Leadership PR.
• Experience working with founders, entrepreneurs, CXOs or high-profile business leaders will be strongly preferred.
• Experience in luxury, real estate, hospitality, lifestyle, architecture, design, premium consumer brands or similar sectors preferred.
• Agency and corporate PR experience will be an advantage.

Essential

• Excellent relationships with journalists and media houses.
• Strong writing and storytelling skills.
• Excellent verbal communication.
• Strong understanding of digital and social media.
• Ability to work directly with senior leadership.
• Ability to manage sensitive and confidential information.
• Strong networking and relationship-building ability.
• Highly proactive and opportunity-oriented.
• Ability to work independently with minimal supervision.

Mandatory Requirements

• Valid Indian Passport with sufficient validity for international travel.
• Willingness to undertake frequent domestic and international travel.
• Comfortable working Monday to Saturday.
• Comfortable with extended and flexible working hours.
• Available to support leadership requirements outside conventional office hours when required.
• Comfortable working in a fast-paced, entrepreneurial environment.

Key Skills

• Public Relations
• Media Relations
• Founder / CEO PR
• Corporate Communications
• Personal Branding
• Storytelling
• Content Development
• Social Media
• Digital PR
• Journalist Relations
• Thought Leadership
• Crisis Communication
• Event PR
• Media Monitoring
• Reputation Management
• Influencer / Creator Relations
• Networking
• Interview Preparation
• Excellent Written & Verbal Communication
• Stakeholder Management

Personal Attributes

The right person should be:

• Highly proactive
• Extremely well connected
• Socially confident
• Presentable and articulate
• Observant and opportunity-oriented
• Fast in execution
• Discreet and trustworthy
• Comfortable around senior leadership
• Calm under pressure
• Flexible and travel-ready
• Strong on follow-up
• Excellent at building relationships
• Able to anticipate what the CMD may need from a PR perspective

Most importantly, the candidate should have the instinct to recognise:

“This is a story.”

before someone else has to point it out.

Key Performance Indicators

Media

• Quality media placements
• Leadership interviews and profiles
• Editorial features
• Podcast and video appearances
• Speaking opportunities
• Relevant journalist relationships

Brand

• Della brand visibility
• Quality and relevance of coverage
• Luxury / business / real estate positioning
• Digital PR reach
• Thought leadership opportunities

Jimmy Mistry

• Founder profiles
• Interviews
• Thought leadership opportunities
• Speaking engagements
• Podcast/video appearances
• Personal brand visibility

Execution

• PR calendar adherence
• Response time to media opportunities
• Event PR execution
• Media database quality
• Coverage tracking and reporting
• Agency/vendor performance

What Success Looks Like

The successful PR Manager will ensure that:

Della has a story.
Jimmy Mistry has a voice.
The media knows both.
The right stories reach the right audiences.
And every significant business or leadership opportunity is converted into meaningful visibility.

Ultimate Responsibility

Build visibility. Build credibility. Build relationships. Build the story.

And ensure that Della and Jimmy Mistry are not merely present in the media — they are part of the conversation.

How to Apply

Interested candidates should share their updated CV along with:

• Current CTC
• Expected CTC
• Notice Period
• Current Location
• Confirmation of valid passport
• Willingness to travel internationally

Send CV to:
[email removed]

Subject Line: PR Manager – Della

Location: Mumbai | 6 Days Working | Frequent Travel | Extended Hours