Public Relations Manager

Company: Sorta Famous

Location: Andheri West, Mumbai

Department: Public Relations

Reports To: Account Director

About Sorta Famous

Sorta Famous is a PR, social media, and influencer marketing agency based in Andheri West.

Role Overview

We're looking for a PR Manager to lead media relations strategy and execution for a portfolio of clients, manage a small team of PR executives, and serve as a senior point of contact for client communications and reputation management.

Key Responsibilities

•    Own end-to-end PR strategy and execution for assigned client accounts
•    Build and maintain strong relationships with journalists, editors, and media houses across print, digital, and broadcast
•    Draft and pitch press releases, media notes, and story angles that land coverage
•    Lead crisis communication and reputation management when needed
•    Manage and mentor PR Executives, reviewing their pitches and media lists
•    Present PR strategy, coverage reports, and results to clients directly
•    Track media coverage and report on campaign performance and ROI
•    Coordinate with the Social-Media and Influencer teams for integrated campaigns
•    Stay on top of industry trends, journalist beats, and media landscape shifts

Requirements

•    5-8 years of experience in PR/communications, with at least 2 years in a managerial or team-lead capacity
•    Agency background strongly preferred
•    Strong existing media relationships across Indian print and digital outlets
•    Excellent written and verbal communication skills
•    Proven track record of securing high-quality media coverage
•    Experience handling client-facing strategy conversations
•    Ability to manage multiple accounts and deadlines simultaneously

What We Offer

•    A fast-growing, high-energy PR and influencer marketing environment
•    Growth path toward Senior PR Manager / Account Director