Public Relations Executive

Roles and Responsibilities :

• Job Title: Account Executive / Senior Account Executive – B2B & Corporate Communications

  Company: Adfactors PR
  Location: Mumbai
  Industry: Public Relations & Corporate Communications
  Experience: 1–4 years

  About the Role

  Adfactors PR is looking for dynamic and proactive PR professionals to join its team handling B2B and Corporate Communications clients. The ideal candidate should have experience in media relations, corporate storytelling, content development, and executing strategic PR campaigns for corporate and business-focused brands.

  Key Responsibilities

  • Manage day-to-day PR activities for B2B and corporate clients across sectors.

  • Build and maintain strong relationships with business, corporate, trade, and industry-specific media.

  • Develop media pitches, press releases, media alerts, briefing notes, articles, and other communication materials.

  • Identify relevant media opportunities and secure coverage across print, digital, online, and trade publications.

  • Support the planning and execution of PR campaigns, corporate announcements, leadership profiling, and thought leadership initiatives.

  • Assist in developing communication strategies, media plans, and campaign proposals.

  • Coordinate media interactions, interviews, press conferences, and client events.

  • Monitor media coverage, prepare coverage reports, and track campaign performance.

  • Conduct industry research, competitor analysis, and media mapping to identify communication opportunities.

  • Coordinate with internal teams and clients to ensure timely delivery of PR activities.

  • Stay updated on industry developments, business news, and emerging media trends.

  Desired Candidate Profile

  • 1–4 years of relevant experience in a PR agency, preferably handling B2B and Corporate Communications accounts.

  • Strong understanding of the Indian media landscape, particularly business, corporate, trade, and industry publications.

  • Experience in media pitching, press release drafting, content development, and media relations.

  • Excellent written and verbal communication skills.

  • Ability to manage multiple assignments, meet deadlines, and work in a fast-paced agency environment.

  • Strong research, coordination, and interpersonal skills.

  • Prior experience handling corporate brands, B2B organisations, professional services, industrial companies, technology businesses, or infrastructure clients would be an advantage.

  Key Skills

  • Media Relations & Media Outreach

  • Corporate Communications

  • B2B Public Relations

  • Content Development & Storytelling

  • Thought Leadership & Executive Profiling

  • Media Monitoring & Reporting

  • Client Servicing & Coordination