Public Relations Executive
Sorta Famous · Mumbai · onsite · Posted 69d ago
About a minute. You'll make an account on the way through.
About this role
Location: Andheri West, Mumbai, India
Reporting to: Senior Account Manager
Employment Type: Full-Time
ROLE OVERVIEW
We are looking for a high-energy, versatile PR Executive to join our Mumbai team. This is a dynamic role designed for a professional who thrives on the diversity of agency life balancing the hunt for new business with the craft of public relations strategy.
Working directly under the Senior Account Manager, you will play a pivotal role in growing our agency's footprint in Mumbai by building high-impact pitch decks, identifying market opportunities, and executing end-to-end PR campaigns for our clients.
KEY RESPONSIBILITIES
1. New Business Development & Pitching
Lead Generation: Identify and research potential clients across key corporate sectors in the Mumbai market.
Pitch Deck Preparation: Lead the creation of visually stunning and strategically sound pitch presentations using PowerPoint and Canva.
Prospect Research: Conduct deep-dive research into prospect industries to identify communication gaps and unique opportunities for our agency to add value.
2. Strategic PR Planning & Execution
Strategy Blueprinting: Assist the Senior Account Manager in drafting comprehensive PR calendars and communication strategies for newly onboarded clients.
Media Relations: Build and maintain strong relationships with Mumbai-based media across mainstream, financial, and digital publications.
Content Creation: Draft high-quality press releases, authored articles, media invites, and briefing notes.
Onboarding: Ensure a seamless transition for new clients by setting up communication protocols and initial media outreach plans.
3. Account Coordination & Reporting
Client Liaising: Act as a secondary point of contact for clients, ensuring all day-to-day deliverables are met on time.
Monitoring & Reporting: Track media coverage and provide insightful analysis on campaign impact and ROI through monthly dossiers.
Event Management: Coordinate on-ground logistics for press conferences and corporate events across Mumbai.
REQUIRED SKILLS & QUALIFICATIONS
Experience: 1 - 3 years of experience in a PR Agency or Corporate Communications role.
The Deck Expert: High proficiency in Microsoft PowerPoint and Canva; you must be able to tell a persuasive story through a deck.
Communication: Exceptional written and verbal English skills; ability to articulate complex ideas simply.
Education: Bachelor's or Master's degree in Mass Communication, Public Relations, or Journalism.
WHY JOIN US
High Growth: A front-row seat to agency growth where your pitch wins directly impact the business.
Diverse Portfolio: Opportunity to work across varied sectors including Finance, Tech, Real Estate, and Lifestyle.
Mentorship: Direct reporting to senior leadership, ensuring rapid professional development.
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