Promotion and Image Audit Manager

Job Description: Manager Promotion & Image Audit

Company: Haicheng Mobile India Pvt Ltd.
Function: Marketing
Location: Moti Nagar West Dehi
About Company:
Haicheng Mobile (India) Private Limited, established in 2014, is headquartered in Moti Nagar, Delhi. The company is the official distributor for Vivo mobiles (a leading global smartphone brand) in Delhi, Noida, and Ghaziabad, Haicheng is in the business of trading and marketing of Vivo . We manage sales operations, ensuring a strong presence and seamless support in the region
Role Overview
The Manager Promotion & Image Audit will be responsible for monitoring promotional activities, validating brand visibility and merchandising compliance, and conducting audits across retail outlets and sales channels. The role requires strong analytical skills, experience in audit management, and the ability to identify process gaps and drive corrective actions.
Key Responsibilities
1. Promotion Audit

• Conduct audits of promotional schemes, offers, incentives and other market-level promotional activities.
• Verify the implementation and compliance of promotional campaigns across retail outlets and distribution channels.
• Validate supporting documents, claims and promotional expenditure against approved guidelines.
• Identify discrepancies, potential misuse and process deviations, and recommend corrective actions.
• Prepare audit reports highlighting findings, risks and improvement opportunities.
  
  2. Image / Brand Visibility Audit
  
• Monitor brand visibility, merchandising and visual execution at retail outlets.
• Audit the implementation of branding elements, display guidelines, point-of-sale materials and promotional assets.
• Conduct field-based and image-based audits to assess compliance with brand standards.
• Review outlet images and supporting evidence to identify gaps, inconsistencies or non-compliance.
• Coordinate with sales, marketing and channel teams to ensure timely closure of audit observations.

3. Audit Management & Reporting

• Lead audit assignments from planning and execution through reporting and closure.
• Develop audit checklists, SOPs and monitoring mechanisms.
• Analyse audit data to identify recurring issues, trends and root causes.
• Prepare periodic dashboards and management reports.
• Track corrective and preventive actions and ensure timely resolution of audit findings.

4. Stakeholder Management

• Work closely with Sales, Marketing, Trade Marketing, Channel Management and Finance teams.
• Coordinate with third-party agencies for market research, retail audits and image verification, where required.
• Drive process improvements and strengthen compliance across business operations.

Candidate Profile

• Bachelor's degree in Business Administration, Commerce, Finance, Marketing or a related field.
• Relevant experience in audit, retail execution, trade marketing compliance, market research or brand visibility audits.
• Experience managing audits across multiple locations, retail outlets or distribution networks.
• Strong analytical, reporting, communication and stakeholder management skills.
• Proficiency in MS Excel and PowerPoint; experience with audit dashboards and reporting tools is an advantage.
• Willingness to travel for field audits, if required.

Preferred Background
Candidates with relevant experience in:

• Third-party market research and consumer research agencies.
• Retail execution and merchandising audit firms.
• Brand visibility, image audit and promotion compliance functions.
• Audit leadership roles involving field operations and multi-location teams.

Experience in the consumer electronics, smartphone, FMCG or retail industry will be an added advantage.
Key Competencies

• Audit planning and execution
• Promotion compliance and verification
• Retail image and brand visibility assessment
• Data analysis and reporting
• Risk identification and root-cause analysis
• Team leadership and stakeholder management

,