Project Sales /institutional/ Non -Trade Sales

Role & responsibilities :

The Assistant/Deputy Manager Institutional (Project) Sales will be responsible for driving cement sales across Raigarh and the adjoining markets by developing business with institutional customers, infrastructure projects, EPC contractors, industrial customers, government agencies, ready-mix concrete (RMC) plants, and large builders. The role focuses on maximizing sales volumes, improving realization, expanding market share, and ensuring timely collections while delivering superior customer service.

Key Responsibilities:

Business Development

• Drive achievement of monthly, quarterly, and annual sales volume and revenue targets.
• Identify and convert new business opportunities in infrastructure, industrial, commercial, and residential construction projects.
• Develop a robust pipeline of institutional customers, including EPC contractors, real estate developers, government departments, PSUs, RMC manufacturers, and large construction companies.
• Prepare territory business plans and customer acquisition strategies aligned with company objectives.

Project Sales & Key Account Management

• Track upcoming and ongoing construction projects across Raigarh, Korba, Bilaspur, Janjgir-Champa, Jashpur, and adjoining industrial belts.
• Build strong relationships with project owners, consultants, architects, structural engineers, procurement heads, and site teams.
• Conduct regular site visits to influence product specifications and secure orders during the planning and execution stages.
• Manage key institutional accounts to maximize repeat business and long-term partnerships.

Commercial Excellence

• Negotiate pricing, commercial terms, and contracts within the approved pricing framework.
• Ensure profitable sales through effective realization management.
• Monitor receivables and ensure collections are achieved within agreed credit terms.
• Work closely with finance to minimize overdue accounts.

Distributor & Supply Chain Coordination

• Coordinate with distributors and channel partners for seamless execution of institutional orders.
• Work with logistics and plant dispatch teams to ensure timely deliveries and customer satisfaction.
• Resolve supply-related issues proactively to avoid project disruptions.

Market Intelligence

• Monitor competitor pricing, project activity, product positioning, and customer developments.
• Identify emerging market opportunities and recommend sales initiatives.
• Maintain updated information on infrastructure investments, industrial expansion, and government projects within the territory.

Customer Relationship Management

• Ensure high customer satisfaction through proactive engagement and prompt issue resolution.
• Maintain accurate customer information, sales pipeline, visit reports, and opportunity tracking in CRM.
• Prepare regular sales forecasts, business reviews, and MIS reports.

Qualifications

• Bachelor's Degree in Engineering, Commerce, or Business Administration.
• MBA/PGDM in Sales & Marketing is preferred.