Project Sales Head

About The House of Abhinandan Lodha (HoABL)

Founded in 2020 by Abhinandan Lodha, The House of Abhinandan Lodha (HoABL) is building a new-age consumer real estate brand focused on making land ownership simple, transparent and digital-first.

HoABL has evolved into a multi-format real estate and lifestyle platform with a diverse portfolio spanning branded land, growth housing, luxury villas and hospitality-led living. With developments across Maharashtra, Uttar Pradesh, Goa, Punjab and Himachal Pradesh, HoABL is focused on creating differentiated real estate destinations and expanding its footprint across emerging markets.

Role Overview

The Project Sales Head will be responsible for managing the assigned project portfolio as an independent business, with end-to-end ownership of revenue, bookings, realisations, sales strategy and profitability.

The role will lead the Sourcing and Closing teams, drive project launches, develop channel partner networks, explore new markets and work closely with Marketing and Customer Service to ensure strong sales performance and an excellent customer experience.

This position requires a commercially astute sales leader with strong P&L orientation, experience in premium real estate sales, and the ability to build and scale high-performing teams.

Key Responsibilities

1. Revenue & P&L Management

• Drive project bookings, revenue, realisations, sales absorption and overall business performance.

• Develop pricing recommendations, inventory release strategies and discounting plans to maximise revenue and profitability.

• Monitor sales performance against business targets and implement corrective actions to improve conversions and inventory movement.

2. Project Launch & Sales Strategy

• Lead end-to-end planning and execution of project launches, ensuring readiness across inventory, pricing, sourcing, closing and marketing.

• Develop launch strategies, channel activation plans and go-to-market approaches to maximise sales momentum.

• Monitor launch performance and drive achievement of Day-1 and subsequent sales targets.

3. Sourcing & Closing Team Leadership

• Lead and mentor the Sourcing Head and Closing Head, establishing clear targets, accountability and performance metrics.

• Drive lead generation, qualification, conversion and closure performance across the sales funnel.

• Build and strengthen the channel partner ecosystem to improve sourcing quality, productivity and closures.

• Lead high-value negotiations and personally drive closures with HNI, UHNI, CXO, entrepreneur, NRI and family-office clientele.

4. New Market Expansion

• Identify potential markets and assess business opportunities based on demand, competition and growth potential.

• Develop market-entry strategies, business cases and go-to-market plans for new project locations.

• Build scalable sales teams and channel networks to establish and grow business operations across markets.

5. Marketing Collaboration

• Partner with Marketing to drive lead generation, broker activations, customer previews, launch events and promotional campaigns.

• Provide sales insights to strengthen product positioning, target customer identification and funnel design.

• Track lead quality, lead volumes and campaign effectiveness to improve marketing ROI and conversion rates.

6. Customer Experience & CRM

• Work closely with Customer Service and CRM teams to ensure a seamless customer journey from initial engagement through booking, documentation, collections and handover.

• Resolve escalations and ensure timely coordination across sales and customer service teams.

• Maintain high standards of documentation, CRM hygiene, process compliance and customer satisfaction.

7. Reporting & Market Intelligence

• Provide regular business updates on sales performance, pipeline, forecast closures, channel productivity and revenue achievement.

• Track competitor activity, market trends, pricing benchmarks and customer preferences to inform business decisions.

• Present actionable insights and business recommendations to senior leadership.

Required Skills & Competencies

• Strong commercial acumen and P&L management capabilities, including pricing, revenue realisation, discount governance and inventory management.

• Demonstrated experience in leading large or multi-layered real estate sales teams, preferably across sourcing and closing functions.

• Strong understanding of real estate sales, project launches, channel partner management and sales funnel optimisation.

• Proven negotiation and relationship-management skills, particularly with premium and high-value clientele.

• Experience in market expansion, business development and building scalable sales operations.

• Ability to collaborate effectively with Marketing, Customer Service, CRM and other cross-functional teams.

• Strong leadership, team development, stakeholder management and decision-making capabilities.

• Excellent communication, presentation and interpersonal skills, with the maturity to engage senior leadership and discerning customers.

Ideal Candidate Profile

A high-impact sales leader with a strong track record in real estate sales, business ownership and revenue growth. The ideal candidate will combine strategic thinking with hands-on execution, demonstrate the ability to build and lead high-performing teams, and bring a customer-centric approach to scaling project sales across markets.

Experience in premium or luxury real estate, plotted developments, residential projects or other high-value property segments would be advantageous.