Project Lead - EVOQ - Real estate Marketing

1. Real Estate Marketing Program Management

• Manage marketing programs for residential, commercial, luxury, plotted, township, and mixed-use real estate projects.
• Coordinate project launches, pre-launch campaigns, inventory push campaigns, and lead generation initiatives.
• Develop marketing plans aligned with project sales targets and inventory requirements.
• Create marketing roadmaps and execution plans for ongoing and upcoming projects.
• Ensure timely delivery of all marketing activities and campaign milestones.

2. Client & Stakeholder Management

• Serve as the primary point of contact for developers, builders, brokers, and real estate stakeholders.
• Understand project positioning, target audience, pricing strategy, inventory status, and sales objectives.
• Conduct regular client meetings, performance reviews, and campaign planning discussions.
• Build strong relationships with clients and ensure long-term account retention.
• Coordinate between client sales teams and marketing teams for lead management and conversion tracking.

3. Real Estate Lead Generation

• Plan and monitor lead generation campaigns across multiple channels.
• Ensure delivery of high-quality leads aligned with project requirements.
• Monitor lead flow, lead quality, CPL, site visits, bookings, and sales conversions.
• Work with sales teams to improve lead qualification and conversion processes.
• Optimize campaigns to achieve target cost per lead and sales objectives.

4. Marketing Channel Management

The candidate should have strong knowledge of:

• Real Estate Digital Marketing
• Google Ads
• Meta Ads
• YouTube Advertising
• Property Portal Marketing
• SEO
• Social Media Marketing
• Content Marketing
• Landing Pages
• WhatsApp Marketing
• Email Marketing
• CRM & Lead Management
• Marketing Automation
• Influencer Marketing
• Event Marketing
• Outdoor & Traditional Advertising
• Project Branding & Launch Campaigns

5. Sales & Marketing Coordination

• Coordinate closely with sales teams to align marketing efforts with inventory movement goals.
• Monitor project-wise lead status, site visits, bookings, and closures.
• Ensure proper lead allocation and tracking mechanisms are in place.
• Analyze sales funnel performance and identify improvement opportunities.
• Support sales teams with marketing collateral, presentations, and campaign insights.

6. Project Launch & Inventory Marketing

• Plan and execute project launch campaigns.
• Develop strategies for inventory liquidation and revenue generation.
• Create targeted campaigns based on project type, location, and buyer personas.
• Coordinate creative, content, media, and lead generation teams during launch phases.
• Track launch performance and recommend optimization strategies.

7. Reporting & Performance Analysis

• Prepare weekly and monthly performance reports.
• Track key metrics including:
• Leads Generated
• Cost Per Lead (CPL)
• Site Visits
• Qualified Leads
• Bookings
• Revenue Generated
• Return on Marketing Investment (ROMI)
• Present insights and recommendations to clients and management.
• Ensure accurate campaign tracking and reporting.