Programmatic Media Buying Manager

ROLE PURPOSE

At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally across a number of social platforms.

Our business is growing at a rapid pace, and so is our Digital team. This team is responsible for all our media planning and buying for dozens of brands across multiple continents, making it an incredibly unique opportunity. The Programmatic Media Buying Manager will drive excellence across our global media buying across YouTube and TheTradeDesk on ZURU Edge brands, managing campaign executions across our five key verticals: baby, beauty, homecare & wellness, pet, and confectionery.

This role will be responsible for the delivery of all Programmatic and Google Media Campaigns, delivering efficient and effective results within TheTradeDesk and Google Ads. The ideal candidate has advanced programmatic media buying experience to collaborate with their line manager who is based in Auckland, New Zealand. Building a positive relationship and rapport with them across time zones will be very important.

You will also be responsible for growing the team with the successful hire, onboarding and integration of Programmatic Media Buying Executive- in charge of their development and growth plans, alongside ensure they are delivering everyday executional excellence.

The role will cover all global markets, so the successful candidate will therefore need to have experience in managing multiple workstreams and managing time effectively to deliver results.

CORE ROLES AND RESPONSIBILITIES:

• Lead the India-based programmatic buying team
• Manage campaign buying and optimisation across programmatic platforms Google Ads and TheTradeDesk
• Ensure campaigns meet pacing and delivery standards
• Support the career development and onboarding of the India team
• Collaborate with the NZ team and maintain reporting and dashboards
• Help uphold QA standards and operational excellence within the team

SKILLS & EXPERIENCE REQUIRED:

• 5+ years’ experience in Media Buying
• Experience working with a DSP (DV360 or The Trade Desk) or in Google Ads is essential.
• Proactive and self-starting, with the ability to work independently and take ownership without constant direction
• People leadership experience is optimal.
• Openness to listen, learn and adapt to always do better
• Comfortable sharing opinions in a productive manner
• Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively
• Strong attention to detail with the ability to manage multiple tasks and projects simultaneously.
• Willingness to take responsibility and accountable for the work of the team