Programmatic Manager
LS Digital · Mumbai · onsite · Posted 65d ago
Not disclosedFresherfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities
- Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.
- Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
- Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.
- Monitor campaign performance, pacing, and budgets to achieve client KPIs.
- Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
- Analyze campaign data and provide actionable insights and recommendations.
Required Skills
- Strong hands-on experience with DV360 and programmatic media buying.
- Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed.
- Experience managing Display, Video, YouTube, and Performance campaigns.
- Strong knowledge of audience targeting, bidding strategies, and campaign optimization.
- Experience with conversion tracking, attribution, and performance measurement.
- Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).
Sourced from foundit
Skills
Google Tag Managercampaign optimizationperformance measurementAttributionAnalyticsConversion TrackingAudience TargetingDV360YoutubeDisplay VideoDSPsbidding strategiesSSPsperformance campaignsrtbad exchangesProgrammatic Guaranteedprogrammatic media buyingPMPGA4
About LS Digital
LS Digital
Mumbai
US
₹10.2L PA avg
Avg at LS Digital
About
LS Digital is a business tranformation company that offers digital solutions to brands to help build their digital business. Logicserve Digital represents the next generation in dynamic and adaptive online marketing. We are a fast growing mid-size internet marketing company, Established in 2006 with the intent of offering professional online marketing services. Within a short span, Logicserve has established itself as one of the best online advertising companies in the market.
Industries
AdvertisingDigital MediaInformation ServicesInternetMedia and EntertainmentSEM
Employee ratings
10 reviews
2.8/ 5
Culture
2.7
Career growth
2.5
Work-life
2.6
Employees rate it well for
Skill Development34Job Security28
Find them on