Programmatic Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Programmatic Director based in United States.

This role offers the opportunity to lead advanced programmatic media strategies for high-growth clients in a fully remote environment. You will serve as the primary programmatic expert, driving campaign strategy, execution, optimization, and performance improvements across multiple digital platforms. The position combines technical advertising expertise, strategic thinking, analytics, and client partnership to deliver measurable business outcomes. You will manage complex campaigns across leading DSPs while collaborating with creative, analytics, and account teams. This is an opportunity for a performance-driven marketing leader to influence media strategy, mentor talent, and shape scalable advertising solutions. The ideal candidate thrives in a fast-paced environment where innovation, data, and client success are at the center of decision-making.

Accountabilities:: The Programmatic Director is responsible for developing and executing high-impact programmatic media strategies while serving as a trusted advisor for clients and internal teams. This role owns campaign performance, strategic recommendations, optimization efforts, and the continuous improvement of digital advertising programs.

Serve as the primary subject matter expert for programmatic advertising, providing strategic guidance and recommendations to clients.

Own end-to-end campaign strategy and execution across platforms including DV360, The Trade Desk, Amazon DSP, Google Ads, Meta, and other digital channels.

Develop comprehensive multi-channel media plans with budget allocations, performance goals, testing strategies, and pacing frameworks.

Manage campaign optimization through audience segmentation, real-time bidding strategies, platform algorithms, and performance analysis.

Monitor Search and Social campaign performance while identifying opportunities to improve overall media effectiveness.

Partner with creative and analytics teams to develop testing strategies that enhance campaign outcomes.

Provide clients with performance reporting, actionable insights, strategic recommendations, and ongoing communication.

Analyze campaign data, identify trends, and translate insights into executive-level recommendations.

Build strategic roadmaps focused on efficiency, scalability, and alignment with client business objectives.

Stay informed on advertising technology developments, privacy regulations, and evolving platform capabilities.

Mentor junior team members and promote best practices across performance marketing initiatives.

Requirements:

The ideal candidate is an experienced digital marketing professional with deep programmatic expertise, strong analytical capabilities, and a proven ability to manage large-scale performance campaigns.

5+ years of experience in paid media with hands-on expertise in programmatic advertising platforms such as DV360, The Trade Desk, and Amazon DSP.

Proven experience managing large-scale, data-driven campaigns across programmatic, Search, and Social channels.

Strong knowledge of performance analytics, forecasting, campaign pacing, testing methodologies, and optimization strategies.

Experience managing significant media budgets with accountability for performance targets and KPIs.

Understanding of attribution models, conversion tracking, measurement strategies, and incrementality testing.

Strong communication and client management skills with the ability to simplify complex concepts and influence stakeholders.

Strategic mindset with the ability to connect media execution to broader business objectives.

Self-motivated, adaptable, and comfortable working in a fast-paced, collaborative, and entrepreneurial environment.

Ability to mentor others and contribute to team development.

Benefits:

Base salary range of $115,000 - $125,000.

Total compensation potential of approximately $135,000 with annual bonus opportunities.

Fully remote work opportunity.

Competitive performance-based incentives.

Medical, prescription, dental, and vision insurance benefits.

Life and accident insurance plans.

Short-term and long-term disability coverage.

401(k) match program.

Paid time off, paid holidays, and flexible PTO options.

10 weeks of paid parental leave.

Tuition reimbursement of up to $5,000 per calendar year.

Health savings account (HSA) and flexible spending account (FSA) options.

Employee assistance programs and legal plan services.

Access to virtual health services and wellness programs.

Employee purchase programs with additional discounts.

Flexible work environment with opportunities for professional growth.

Company events, team engagement activities, and collaborative culture.

Professional development opportunities in a growing digital marketing environment.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1