Program Marketing Manager

Job Summary

The Program Marketing Manager is an integral member of the Consumer Program Marketing team and is responsible for creating and managing the direct marketing plans to achieve contractual traffic goals (e.g., click goal, visit goal) for direct-to-consumer promotional programs. The role encompasses tracking, analysis, reporting, and optimization of complex marketing campaigns. For the successful candidate, this position offers great opportunity and exposure to marketing analysis and marketing channel execution whilst working in an exciting and highly motivated environment.

Work Timings: 2:00 PM to 11:00 PM IST

Responsibilities

• Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development
• Ensure best practices are followed
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
• Analyze traffic of all programs and provide strategic analysis of campaigns/creative units
• Interface directly with sales and internal teams on specific program performance
• Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaigns

Qualifications

• 3-5 years of combined experience in any of the following: digital marketing-related field, i.e. digital agency, digital analytics, experience in digital marketing, including email, media, and contextual linking
• Excellent verbal and written communication skills, fundamental presentation skills, and strong attention to detail
• Strong analytical skills with the ability to complete complex calculations and forecast program delivery
• Strong organizational, project management, and relationship building skills
• Ability to work independently in a fast-paced environment while adapting to the needs of the business
• Meticulous, proactive, solution-oriented, accountable, and result-driven
• Software knowledge of Google Analytics/Adobe Analytics (Omniture), Salesforce, Workfront, Sharepoint, Microsoft Suite, particularly MS Excel, Tableau
• Pharmaceutical marketing experience a plus
• Education: Any Graduate
• Experience: 3-5 years

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.