Program Manager

We're building a next-generation AI Services business (MAS) and are looking for a Strategy and GTM Lead to help shape, scale, and accelerate growth. This is not a typical strategy role. You will operate at the intersection of sales, marketing, product, and customer insight, owning critical levers that drive revenue and market positioning. We're looking for someone high-agency, deeply curious, and an AI native- someone who doesn't just analyse problems but builds solutions from scratch.

The candidate will have responsibilities across the following functions:

Own and Optimise the Sales Engine:

• Manage the end-to-end sales pipeline and identify opportunities to improve conversion, velocity, and deal quality.
• Work closely with sales teams to remove bottlenecks and drive predictable growth.

Design Pricing and Commercial Strategy:

• Build and iterate pricing models (pilots, contracts, enterprise deals).
• Experiment with innovative pricing structures aligned to customer value.

Drive GTM and Demand Generation:

• Plan and execute marketing strategies to build the MAS brand.
• Generate high-quality inbound and outbound leads for the sales team.

Lead Events and Market Presence:

• Conceptualise and run events (online/offline) to drive awareness and pipeline.
• Represent MAS in customer and ecosystem conversations.

Shape the Value Proposition:

• Continuously refine the business narrative and positioning.
• Translate product capabilities into compelling customer value.

Build Best-in-Class Demo Experience:

• Own the demo portal and ensure it stands out vs. competitors.
• Collaborate with product and engineering to deliver impactful demos.

Competitive Intelligence and Strategy:

• Build structured competitor analysis workflows.
• Continuously track market shifts and adapt GTM strategy.

Deep Customer Understanding:

• Define ICP, map decision-makers and influencers.
• Tailor sales and marketing approaches for different buyer personas.

Explore New Growth Opportunities:

• Identify adjacencies and diversification opportunities for MAS.
• Evaluate and test new business ideas in the AI services space.

Requirements:

• 2-5 years of experience in strategy, consulting, GTM, or early-stage startups.
• Experience in top-tier consulting firms, high-growth startups, or strong operator roles.
• Strong academic background from a top institution.
• Exposure to AI/ML products, SaaS, or tech-enabled services.
• High agency and ownership mindset - you don't wait for instructions.
• AI-native builder - you've built or shipped something using AI (side project, startup, or at work).
• Customer-first thinker - obsessed with solving real problems.
• Strong communicator and relationship builder - you enjoy engaging, influencing, and negotiating with people.
• Structured yet creative - can break down ambiguity and also think 10x.
• Fast and execution-focused - you move quickly and learn even faster.

What Success Looks Like:

• Strong, predictable sales pipeline.
• Clear and differentiated market positioning.
• High-quality inbound demand.
• Continuous improvement in conversion and deal sizes.
• MAS becomes a recognised and trusted AI services brand.