Program Management Lead Analyst

Role Purpose

Own day-to-day execution and implementation of SEO and GEO across global pre-sales and post-sales digital assets, ensuring Cigna content is discoverable, cited, and accurately represented in both traditional search engines and AI-driven generative platforms.

Core Skillset Capabilities

• Traditional SEO (Strong Hands-on Foundation)
• Deep expertise in on-page SEO: titles, meta descriptions, headers, internal linking, URL structures
• Technical SEO execution: crawlability, indexing, Core Web Vitals, XML sitemaps, canonicals
• Hands-on experience working directly with developers and CMS platforms (implementation, not advisory-only)
• SEO performance tracking using GA4, BrightEdge, and similar enterprise tooling.

Advanced SEO, GEO Search Strategy

• Proven experience designing multi-market SEO strategies that go beyond content execution into platform, architecture, and entity-based discovery models
• Strong grasp of semantic SEO, entity authority, and knowledge graph principles across both web and app ecosystems
• Ability to translate business and CX objectives into measurable organic, AI-led discovery, and conversion outcomes
• Experience assessing brand representation, comparison, and citation in generative AI experiences (e.g., LLM-driven summaries and recommendations)
• Demonstrated success delivering conversion rate optimization (CRO) initiatives tied to organic and discovery traffic

Generative AI GEO Leadership

• Strong conceptual and practical understanding of LLMs, AI search experiences, and Generative Engine Optimization (GEO)
• Experience defining content structures, metadata standards, schema, and technical signals optimized for AI-driven platforms

Ways of Working

• Works closely with CX Digital Web, development teams, and analytics partners
• Supports multiple global markets while balancing global standards with local execution
• Acts as an internal execution partner for markets, reducing reliance on agencies

About The Cigna Group