Product Strategy Lead

Role & responsibilities

• Define and execute product strategy, vision, positioning, and long-term roadmap aligned with business objectives.
• Conduct market, customer, competitor, and industry research to identify new product opportunities and growth areas.
• Analyze market trends, customer behavior, competitive offerings, and emerging technologies to inform strategic decisions.
• Develop TAM/SAM/SOM, market-sizing, business cases, financial models, and investment recommendations for new product initiatives.
• Identify opportunities to improve product-market fit, customer acquisition, retention, engagement, and monetization.
• Partner with Product, Engineering, Design, Data, Marketing, Sales, and Customer Success teams to translate strategy into execution.
• Define product priorities based on customer value, business impact, market opportunity, technical feasibility, and investment requirements.
• Develop and evaluate Go-to-Market (GTM), pricing, packaging, and monetization strategies.
• Establish and track product KPIs, OKRs, North Star Metrics, revenue targets, adoption, retention, conversion, and other business metrics.
• Use product analytics, experimentation, customer insights, and business data to drive strategic decision-making.
• Lead strategic product initiatives from discovery and validation through launch, scale, and optimization.
• Identify gaps in the existing product portfolio and recommend new products, features, partnerships, or market expansions.
• Conduct competitive benchmarking and develop strategies to differentiate products in the market.
• Support annual and long-term product planning, investment prioritization, and resource allocation.
• Evaluate emerging technologies such as AI, Generative AI, automation, cloud, and APIs for potential product opportunities.
• Develop executive-level presentations, strategy documents, business cases, and recommendations for senior leadership.
• Establish product strategy frameworks, processes, governance, and best practices across product teams.
• Monitor product and business performance and recommend corrective actions when targets are not achieved.
• Facilitate strategic workshops with leadership and cross-functional stakeholders to align priorities and decisions.
• Drive strategic partnerships and ecosystem opportunities where they support product growth.
• Manage strategic risks, dependencies, assumptions, and cross-functional initiatives.

Preferred candidate profile

• 5 to 10 years of experience in Product Management, Product Strategy, Business Strategy, Management Consulting, Growth Strategy, or related roles.
• Proven experience developing and executing product strategies, roadmaps, market-entry strategies, or growth initiatives.
• Strong understanding of market research, competitive intelligence, customer segmentation, product positioning, and product-market fit.
• Experience conducting TAM/SAM/SOM analysis, market sizing, business-case development, financial modeling, and ROI analysis.
• Strong commercial understanding of pricing, monetization, unit economics, revenue growth, customer acquisition, retention, and profitability.
• Demonstrated ability to use data and analytics to make product and strategic decisions.
• Experience with product metrics such as DAU/MAU, conversion, retention, churn, CAC, LTV, ARPU, engagement, and revenue.
• Strong knowledge of product discovery, experimentation, A/B testing, customer research, and design-thinking methodologies.
• Experience working closely with Product, Engineering, UX/UI, Data, Marketing, Sales, and Customer Success teams.
• Strong understanding of Agile/Scrum product development and product lifecycle management.
• Experience developing Go-to-Market, pricing, packaging, and product launch strategies.
• Strong presentation and communication skills, with the ability to communicate complex strategic recommendations to senior executives.
• Demonstrated ability to influence stakeholders and drive decisions in cross-functional and matrix organizations.
• Strong analytical thinking, structured problem-solving, business acumen, and strategic judgment.
• Experience in SaaS, B2B, B2C, fintech, ecommerce, enterprise software, platforms, or technology products is advantageous.
• Exposure to AI/ML, Generative AI, cloud platforms, APIs, data products, or emerging technologies is highly desirable.
• Experience using tools such as SQL, Excel, Power BI/Tableau, product analytics platforms, Jira, Confluence, or similar tools is advantageous.
• Bachelor's degree in Engineering, Computer Science, IT, Economics, Business, Finance, or a related field; MBA/PGDM is preferred for many strategy-focused positions.
• Product Management, Agile/Scrum, Analytics, or Strategy certifications are an added advantage.