Product Specialist - Channel Management

Role & responsibilities

• Ownership of the demand funnel and backlog across websites, mobile applications and configurator capabilities. 
• Demand intake, triage, impact assessment, refinement, prioritisation recommendations and dependency management. 
• Customer journey requirements spanning discovery, research, comparison, configuration and engagement experiences. 
• Definition of business, operational and customer requirements for web, app and configurator capabilities. 
• Support for content delivery, localisation, accessibility and customer experience improvements. 
• Product evidence and documentation within Product 360, LeanIX and governance repositories. 
• Identification and tracking of technical, operational and customer experience dependencies. 
• Supporting implementation activities, testing readiness and operational handover activities. 
• Monitoring adoption, engagement, channel performance and customer feedback. 
• Supporting market and regional requirements whilst promoting globally reusable capabilities. 
• Continuous improvement of channel capabilities using quantitative and qualitative customer insight.

Preferred candidate profile

Essential knowledge

• Product backlog and demand-management practices, including intake, triage, refinement, prioritisation, readiness and traceability. 
• Customer-insight principles, including customer needs, behaviours, journeys, experiences and outcomes. 
• Quantitative and qualitative research fundamentals and the appropriate use of each. 
• Analytics and reporting concepts, including measures, dimensions, segmentation, trends, comparison and interpretation. 
• Dashboard and data-visualisation principles, including clarity, audience needs and responsible presentation. 
• Data-quality, metadata, lineage, access, consent, privacy, retention and governance fundamentals. 
• Product lifecycle, agile delivery, integration, testing, service transition, accessibility and cyber fundamentals. 
• Clear communication of evidence, uncertainty, limitations, recommendations and actions.

Relevant experience

• Experience as a Product Specialist, Product Analyst, Business Analyst, junior Product Owner, Insight Analyst or comparable role.
• Experience managing demand or delivery across customer research, analytics, reporting, dashboards or data products.
• Experience translating business questions into structured research or analytical requirements.
• Experience working with researchers, analysts, data engineers, architects, delivery teams and business stakeholders.
• Experience presenting findings and recommendations to technical and non-technical audiences.
• Experience coordinating suppliers, agencies or professional-service partners.
• Experience working within data-governance, privacy, consent and security constraints.
• Experience supporting adoption, measuring value and driving continuous improvement.