Product Planning - 2W

Office Location: Bangalore

Job Title / Role: Product Planning

Purpose of the Role

Translate customer needs into winning product specifications

Timely delivery and readiness for Marketing deliverables for the NPD/ refresh

Role Description

• Consumer insigting for NPD/refresh through secondary and primary research
• Product initiation proposal : scope , price , contribution
• Arriving at product concept / Defination
• Providing product design brief
• Managing NPD consumer studies AOI signoff
• Liaising with Program team and Brand teams for necessary signoff at each DR gate
• Post launch product feedback and tracking of in-market performance
• PLC map of competiton and TVSM products

Managing points (Key KPI/KRAs)

• New Opp : Product Definition Scope
• NPD Delivery : Progress of identified opp / GTM tracking and readiness
• NPD Volume - Current year launch and LY
• Customer Satisfaction : NPS post launch Style Dynamic Clinic results
• Contribution improvement through NPD/refresh

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