Product Marketing

Product Marketing

Location: Gurugram, Haryana

Experience: 0–3 Years

About the Role

We are looking for a creative and consumer-focused Product Marketing professional to drive marketing initiatives for our wearables category, including smartwatches. The role involves product positioning, consumer insights, innovative campaigns, and strategic partnerships to drive brand awareness and category growth.

Key Responsibilities

• Develop product positioning and go-to-market strategies for wearables.
• Identify consumer insights, market trends, and competitive opportunities.
• Conceptualise engaging, product-led marketing campaigns.
• Explore celebrity, influencer, sports, and lifestyle brand collaborations.
• Evaluate campaign ideas for consumer relevance and business impact.
• Collaborate cross-functionally to drive product awareness and sales.

What We're Looking For

• 0–3 years of experience in product marketing, brand marketing, or a related field.
• Strong creative thinking and consumer understanding.
• Interest in consumer technology, wearables, and lifestyle trends.
• Strong communication, analytical, and stakeholder management skills.
• A balance of creativity, strategic thinking, and commercial acumen.