Product Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Specialist based in India.

This role offers the opportunity to shape how innovative technology solutions are positioned, communicated, and brought to market. You will develop compelling messaging, campaigns, and marketing assets that help customers and internal teams understand product value. The position combines strategic marketing, technical storytelling, market analysis, and cross-functional collaboration within a global technology environment. You will work closely with product, sales, and go-to-market teams to accelerate awareness, adoption, and business growth. This is an impactful opportunity for a marketing professional who enjoys transforming complex solutions into clear and engaging market strategies. The ideal candidate will bring strong product marketing expertise, commercial understanding, and the ability to influence stakeholders across teams.

Accountabilities:: The Product Marketing Specialist will be responsible for developing product positioning, creating marketing strategies, enabling sales teams, and driving successful market engagement for technology solutions.

Develop and execute product marketing plans that strengthen market positioning and differentiate solutions from competitors.

Create compelling value propositions, messaging frameworks, and marketing strategies aligned with customer needs and business objectives.

Translate complex technical concepts into clear market messages, sales enablement materials, and customer-facing content.

Produce thought leadership content, whitepapers, case studies, datasheets, presentations, and other marketing collateral.

Collaborate with product, sales, consulting, and go-to-market teams to support product launches and adoption initiatives.

Enable sales teams through training, communication materials, and tools that improve product understanding and customer engagement.

Analyze market trends, competitive landscapes, and customer dynamics to identify opportunities and improve positioning.

Develop and support integrated marketing campaigns that increase awareness, demand, and product adoption.

Monitor campaign performance through dashboards, metrics, and reporting to measure effectiveness and identify improvements.

Conduct product comparisons and market assessments to support new initiatives and existing product enhancements.

Provide guidance, coaching, and knowledge sharing to support the development of less experienced team members.

Manage multiple projects simultaneously while ensuring deadlines, quality standards, and business objectives are achieved.

Requirements:

The ideal candidate will have strong experience in B2B product marketing, technology solutions, and go-to-market strategy, with the ability to communicate effectively with both technical and business audiences.

Bachelor’s degree or equivalent qualification in Business, Marketing, Communications, or a related field.

Significant experience in product marketing, preferably within the technology or high-tech industry.

Proven experience launching technology products or solutions and communicating their business value.

Strong understanding of product marketing methodologies, go-to-market strategies, and campaign execution.

Experience working with ICT solutions, software products, or technology-driven services.

Strong project management skills with the ability to manage complex initiatives and multiple priorities.

Excellent written and verbal communication skills, including technical writing and storytelling abilities.

Strong analytical skills with attention to detail and the ability to interpret market and campaign data.

Ability to develop persuasive messaging and presentations for customers, executives, and internal stakeholders.

Strong collaboration and stakeholder management skills across product, sales, and marketing teams.

Experience with marketing analytics tools such as Google Analytics, WebTrends, or similar platforms is preferred.

Strategic mindset with the ability to understand long-term business impact and implement practical marketing solutions.

Strong coaching and mentoring abilities with a collaborative leadership approach.

Benefits:

Fully remote working opportunity within India.

Opportunity to contribute to global technology marketing initiatives.

Exposure to innovative products, digital transformation solutions, and enterprise technology markets.

Collaboration with international teams across product, sales, and marketing functions.

Opportunity to develop strategic marketing expertise within a global environment.

Professional growth opportunities through continuous learning and cross-functional projects.

Inclusive workplace culture focused on innovation, collaboration, and career development.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1