Product Marketing Specialist
Yes Bank · Mumbai · onsite · Posted 43d ago
Undisclosed4–8 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Roles and Responsibilities :
- Develop and execute comprehensive marketing strategies to drive brand awareness, engagement, and conversions across various digital channels.
- Collaborate with cross-functional teams to launch new products or services, ensuring successful product-market fit and go-to-market plans.
- Design and implement effective campaigns that meet business objectives, leveraging data insights to optimize performance and improve ROI.
- Manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines while maintaining high-quality output.
Job Requirements :
- 4-8 years of experience in product marketing or a related field (e.g., advertising agency).
- Proven track record of developing successful product launches with measurable results.
- Strong understanding of creative communication principles for crafting compelling messaging across various formats (text-based vs visual-based).
- Experience working on multiple projects simultaneously under tight timelines.
Sourced from naukri
Skills
campaignsProduct Launchcreative communicationBankProduct Marketing
About Yes Bank
Yes Bank
Banking
28.7k+
employees
2004
22 years old
Mumbai, Maharashtra
India
About
Yes Bank operates as a full-service commercial bank offering a diverse range of financial products and digital services across India to corporate and retail clients.
Industries
BankingBanking / Insurance / AccountingFinancial Services
Employee ratings
10,195 reviews
3.7/ 5
Culture
3.4
Career growth
3.3
Work-life
3.6
Employees rate it well for
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