Product Marketing Specialist

Product Marketing Specialist

Company: AiStrike

Location: Pune, India

Experience: 10–13 Years

Function: Product Marketing

Employment Type: Full-time

About AiStrike

We are rapidly growing our engineering team after securing $8.5 M in Seed funding from reputable VCs to scale our traction with both existing and new customers. As a team, we leverage AI in our own engineering workflows to build faster as we grow the SaaS-based, multi-tenant cyber defense platform designed to revolutionize security operations. Our platform utilizes patented LLM models and Composite AI to deliver AI-powered detection engineering, automated triage, response automation, and cloud-native security coverage across hybrid environments.

Role Overview

We are looking for an experienced Product Marketing Specialist with strong expertise in cybersecurity content marketing and product communication.

The ideal candidate will be responsible for translating complex cybersecurity products and technologies into clear, compelling, and customer-focused content. You will work closely with Product, Sales, Engineering, and Marketing teams to develop content that supports product launches, sales enablement, demand generation, and customer engagement.

Key Responsibilities

• Develop compelling product marketing content for cybersecurity solutions and offerings.
• Create and maintain product datasheets, solution briefs, brochures, presentations, and sales collateral.
• Translate complex cybersecurity concepts and technical features into clear, customer-friendly messaging.
• Work closely with Product and Engineering teams to understand product capabilities, use cases, and differentiators.
• Develop value propositions, positioning, messaging, and competitive differentiators for products.
• Create content for websites, blogs, campaigns, email marketing, social media, and other marketing channels.
• Support product launches and develop go-to-market content and communication.
• Work closely with Sales and Customer Success teams to create sales enablement materials.
• Research cybersecurity trends, customer challenges, competitors, and market developments.
• Ensure consistency of messaging and branding across all product marketing content.

Required Skills & Experience

• 10–13 years of experience in Product Marketing, Content Marketing, Technology Marketing, or a similar role.
• Strong experience in cybersecurity content marketing is required.
• Proven experience creating product datasheets, solution briefs, whitepapers, presentations, and sales collateral.
• Strong understanding of B2B technology and enterprise cybersecurity products.
• Ability to understand complex technical concepts and communicate them in simple, engaging language.
• Strong writing, editing, storytelling, and communication skills.
• Experience working closely with Product, Engineering, Sales, and Marketing teams.
• Strong understanding of B2B SaaS/technology marketing and enterprise buying journeys.

Good to Have

• Experience working with cybersecurity product companies or SaaS organizations.
• Knowledge of areas such as SOC, SIEM, XDR, MDR, threat detection, threat intelligence, or security operations.
• Experience developing content for enterprise technology buyers and CISOs/security teams.
• Experience supporting product launches and go-to-market strategies.
• Familiarity with competitive intelligence and cybersecurity market research.

Key Competencies

• Cybersecurity Content Marketing
• Product Positioning & Messaging
• Technical Content Writing
• Datasheet & Sales Collateral Creation
• Product Storytelling
• Go-to-Market Strategy
• Competitive & Market Research
• Cross-functional Collaboration
• Strong Written & Verbal Communication

What We're Looking For

We are looking for a strong cybersecurity storyteller who can understand complex products and turn technical capabilities into clear, differentiated, and impactful marketing content.

If you have a strong cybersecurity background, excellent content skills, and enjoy working closely with product and sales teams to take technology to market, we'd love to hear from you.