Product Marketing Specialist

Job Title: Product Marketing (Content & Design)

Experience: 3–5 years

About the Role

We're looking for a product marketer who deeply understands our product and can translate that understanding into compelling messaging and visuals across our website, campaigns, and marketing templates. This person owns both the what to say and the how it looks — turning product strengths into clear, persuasive content that stands out against competitors.

Key Responsibilities

Develop a deep understanding of the product, its core USP, and how it differs from competitors

Craft positioning, value propositions, and messaging that resonate with target customers

Write and shape website copy, landing pages, and campaign content

Decide the content and visual direction for web pages, templates, and marketing campaigns

Create or direct design assets using tools like Canva, Figma, or Adobe

Build competitor comparisons, product one-pagers, and go-to-market materials

Collaborate with product, sales, and leadership to keep messaging accurate and sharp

Requirements

3–6 years in product marketing, brand marketing, or a similar hybrid role

Strong writing skills with a portfolio of website copy, campaigns, or landing pages

Hands-on design ability (Canva/Figma/Adobe) or a strong eye for design direction

Proven experience translating product features into customer-facing benefits

Ability to work independently and own projects end to end

Bonus: experience launching products or running go-to-market campaigns

What We're Looking For

Someone who can look at our product, immediately understand why it's better, and then make a web page or campaign that shows it — both the words and the visuals

If you're interested in this opportunity, please share your updated CV at [HIDDEN TEXT] or WhatsApp it to [phone removed].

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