Product Marketing Specialist - IT - APAC

APAC Consumer Apps, Product Marketing Specialist

Team: Consumer Apps Marketing - APAC

Location: Remote, 7 AM to 4 PM IST

Summary:

As a Product Marketing Specialist, you'll lead product launch marketing for our Technology client, ensuring go-to-market success. You'll define the product's voice and build a loyal following, collaborating with a wide range of teams.

On the regional team, you'll coordinate product launch roadmap and related processes, and execute multi-channel strategies to drive visibility of launches with our key audiences. Your expertise in crafting a compelling GTM strategy and impactful content will be critical. You'll identify the most effective channels and drive integrated marketing efforts to fuel product growth and success.

Role:

- Own the end-to-end launch process, collaborating with cross-functional teams to understand product roadmap and launch strategy for APAC markets.

- Direct the end-to-end execution of regional Go-To-Market (GTM) creative strategies. This involves synchronizing product launch GTM across diverse markets including India, Japan, Korea, and SE Asia to ensure a unified brand voice. Oversees the creation of storyboards and static/video assets for product launches and social campaigns.

- Establish efficient GTM operations to enable rapid product launches, while navigating a complex matrix of internal stakeholders (Regional Marketing, Legal, Product) and external partners.

- Manage launch timelines, track progress, and coordinate with country and cross-functional teams to ensure successful execution.

- Conduct and coordinate rigorous pre-launch scaled testing and channel feedback to product and engineering teams.

- Contribute to content creation for targeted outreach initiatives, driving product usage and awareness in alignment with regional goals.

Requirements:

- Passionate about AI, with strong understanding of industry trends, Googles and competitors products and position in the industry.

- Ability to manage ambiguity and constant change.

- Attention to detail and accuracy.

- Excellent project management skills.

- Strong communication skills, ability to create clarity amidst uncertainty and provide detailed, clear instructions to local teams and agencies.

- Proven track record of success in delivering projects on time and within budget.

- Knowledge of localization and translation processes.

- Experience with go-to-market planning and execution.

- Strong problem-solving skills.